New iPhone Ads Feature Random People with Stiff Nipples
In case you were living under a Palm tree today, AT&T is airing three new ads on the tubes (TV tubes, not internet tubes). The ads depict three common plebes burbling on about how iPhone impacts their life, in various real-life situations. Perhaps the meaning of these spots are lost upon me, or maybe I’m still hungover from that bottle of Cotes du Rhone I downed Saturday night, but I’m not moved or engaged by what I see. iPhone is only vaguely referenced, and done so in a very casual way. The characters lack depth, and serve as typical uninspiring stereotypes aimed at demographics; a businessman, an average “young guy” (or wuss if you will), and a rough cut tattooed mechanic designed to appeal to car thieves working in a chop shops. Yeah, they’re going to move truckloads of iPhones with these ads. I can feel it.
October 8th, 2007 at 6:48 pm
what good is having a “business” guy doing the commercial when the F’ING IPHONE is not available to us in the F’ING BUSINESS customer world of F’ING att!!!
October 9th, 2007 at 1:03 pm
I like the concept of these ads - showing real people and real usage stories - but I agree that the execution of them just feels rank at the moment. Each of the 3 characters feels too stereotyped and one-dimensional. Also feels odd that all three are men. No real diversity to the series yet. Hopefully these will get better …
October 9th, 2007 at 2:34 pm
Why do you people not get it, it plays on simple human behaviors, in this case its the most practical use of the phone, with all the hype today the many uses are overlooked. I have one and when i tell someone something about it, its how i used it to solve a problem. Also I am a business person and it works just fine, of course i am a web designer so i know a little more than the sheep but i get email no problem, you just have to be smarter than the phone when it comes to how you want things, people stop watching brittney spears and fox and get out and use your freakin heads…
December 1st, 2007 at 7:45 am
hi guys I found your conversation quite by accident. I’m from Scotland and was wondering what these iphone things were because I wanted to buy one for my son’s christmas. Wuld you say it was a bad idea? He’s 15 and likes music like red hot chillies and spends a lot of time online. I have a website I found that makes them sound good but I forget its name but it was saying there’s a lot of things iphones can’t do. wait appleof your iphone http://www.appleofyouriphone.co.uk/iphone-revolution.htm ah ok it pasted. Can someone have a look and tell me if its true it can’t do that stuff on this page please.
December 4th, 2007 at 5:28 pm
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