U2 Ditches Apple for Dell… er… Palm… er… RIM?
We can just feel CrackBerry.com’s Kevin preening over news: Biggest. Jump. Since. Mayer.
Yep, U2 has left the warm embrace of Apple (though Product Red iPods no doubt remain) for the harsh corporate sponsorship of RIM. Of course, they flirted briefly with Dell first, and Bono’s Elevation Partners are huge backers of Palm — though according to PreCentral.net they likely needed to spend their cash on far more serious things, like bringing the Pre to market… Still:
“This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans. We look forward to sharing more details as the relationship unfolds.”
Kevin already called it “sloppy thirds” on our behalf (thanks!) and while Apple is continuing to discover fresh new talent with every iTunes/iPod ad, RIM keeps just going where Apple’s long gone from. Wait, do we sense a trend here?
March 9th, 2009 at 3:06 pm
I hate U2.
March 9th, 2009 at 3:21 pm
Because we all buy apple products because U2 uses them right?
March 9th, 2009 at 3:32 pm
I wonder who has sold more copies of No Line on the Horizon since it came out last week – RIM or Apple?
March 9th, 2009 at 3:46 pm
@The Reptile: SNAP!
March 9th, 2009 at 4:01 pm
@ Ian
Um YAAA!!
I have a thirty foot tall lemon I drive around all the time. Doesn’t fit in the iPass lane though…
March 9th, 2009 at 4:11 pm
Though I do Think it’s good that RIM has some good endorsement, I do agree that Apple had many great talents first. And btw, U2’s No Line on the Horizon is awesome.
March 9th, 2009 at 4:24 pm
A dull, monotonous band for a dull, monotonous phone. Who gives a rat’s azz?
March 9th, 2009 at 4:34 pm
I guess Bono can now stand behind a phone that is made of the same substance as himself. It only makes sense.
March 9th, 2009 at 6:45 pm
A U2berry, why… So U 2 can feel like a third class citizen when you try to show off your U2berry with limited memory to someone with a 30GB U2 iPod or an iPhone with the complete U2 Anthology, lyrics and pictures. Yah, okay. Business device trying to turn into an Entertainment device in this manor just screams l-o-s-e-r. RIM needs to focus on making nicer looking devices like the Bold not that thing that was just spy shot, but apparently they like coping Apple.
March 10th, 2009 at 6:13 am
Celebrities tend to favor BlackBerries, plain and simple.