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So while the dust is by no means settling following Google’s bombshell announcement of their free Google Maps Navigation app for Android 2.0, it’s thinning enough that we can start to survey the landscape again.
In terms of the iPhone, Google is saying they’re working with Apple to add the same or similar navigation features to the iPhone’s built in Maps application that Android 2.0 now enjoys. TechCrunch thinks that, in light of the Google Voice situation, Google should make Apple beg for what they say is best car navigation software, with the richest feature set in the space (or at least the US space, since it’s not international yet). They see it as a replay of when Apple had to beg Microsoft to keep Office on the Mac, with the cloud being the modern “killer app” equivalent of productivity software then.
Apple is in a terrible position here because the future of mobile apps are Web apps, and Google excels at making those. Apple needs Google, it’s most dangerous competitor in the mobile Web market, to keep building apps for the iPhone. Google would be foolish not to since the iPhone still has the largest reach of any modern Web phone. But it will no longer be a priority.
However, Google delivering Google services to Android — Google’s own OS — makes sense. Android got native push Gmail before anyone else (something most handsets still don’t enjoy, GoogleSync being the alternative). Likewise, Google Street View was first shown off on the Android during it’s initial unveiling.
For arguments sake then, let’s say Google does indeed work with Apple to bring Google Maps Navigation to the iPhone Maps app and to all those search-happy, high-value iPhone users’ eyeballs — again, for free — where does that leave existing, premium priced, iPhone turn-by-turn software makers?
Navigon, one of the highest grossing apps in the iTunes App Store, told TiPb:
[Google's] app is not available for the iPhone yet and on Android it’s just launching, so we’ll have to see how professional the navigation experience really is and how well the map material supports navigation functionalities. We have over 18 years of experience in the navigation field which lets us develop unique and high quality features not found on other navigation software and we are using maps that were created specifically for this use case. We provide excellent features such as Text-to-speech, Reality View™ Pro and Traffic Live and are convinced that consumers will pay extra dollars for a better, and more premium navigation experience. Besides, their solution is off-board which means that the navigation is interrupted when there is no cell phone signal available while our iPhone app is on-board and therefore works like a traditional navigation device – you will continue to get directions even without cell phone signal. This is particularly relevant in Europe where you have to pay extra roaming fees when using an off-board solution and traveling from one country to another. In addition, we already have navigation solutions for Android as well as WindowsMobile and Symbian smart phones on the market in Europe and are currently evaluating the options for launching some of these in the US as well – including Android. Our iPhone app is currently the top 3 grossing app in the App Store.
TeleNav, which supplies the service behind the subscription-based iPhone’s AT&T Navigator app, had this to say:
It’s premature to assume that this will have any dramatic impact on the industry. We will see how many phones the service launches on, the content and usability, as well as consumer feedback before we make any assumptions or conclusions about any impact on the industry. We know that people value navigation and are willing to pay for a high-quality, differentiated service.
Certainly there are many industries where people are willing to pay a premium price for premium services. Will navigation software for mobile devices be one of them? Or is paid navigation software about to go the way of paid web browsers?

According to market research company Gfk and their recent survey, it seems like Japan has fallen in love with the iPhone 3GS. So much so that in the month of July, the good people there have made Apple’s 32GB iPhone 3GS the most popular cell phone in all of Japan.
Here is how the rest of the top 10 shakes out.
- Apple iPhone 3GS 32 GB
- Sharp SH-06A
- Panasonic 830P
- Sharp SH-05A
- NEC N-08A
- Sony Ericsson Walkman Phone Premier3
- Sharp SH-02A
- Casio W63CA
- Apple iPhone 3GS 16 GB
- Sharp SH001
It must be those Emoji icons…
[Via MobileCrunch]
Love them or hate them, miracle or menace, Emoji are standard message elements in Japan and have caught some favor among internet iPhone users (and TiPb Forum staff…)
The problem, however, is that there’s currently no standard way to encode the little mega-smileys across different carriers and platforms, leading to a lot of “translation” work in between. The solution?
engineers from Google and Apple have got together to try to propose an encoding for these emoji (they have identified 674 of them!) that can be added to the official standard ISO/IEC 10646, as can be seen in this document, Proposal for Encoding Emoji Symbols.
Maybe next Apple could work on not requiring complex, app-bound Emoji activation processes for non-Japanese iPhones? Sumo, tiny red cars, and weirdly smiling brown piles for everyone!
[Via What Japan Thinks, thanks Georgia for the tip!]

In a sense, it was a calm after the Mobile World Congress storm this week, but we got together and recorded a massive hour-and-a-half-long Smartphone Experts Roundtable Podcast to discuss all the news from Windows Mobile 6.5 to the Ovi app Store to Apple’s “absent presence” at the show.
If you didn’t realize, SPE has four podcasts for your listening pleasure: the CrackBerry.com Podcast, the Phone Different Podcast (with the occasional iPhone LIVE! show), the PalmCast on both TreoCentral and PreCentral.net, and finally the WMExperts Podcast. The bold and daring may even want to try the (still in Beta, since it’s based on the somewhat unreliable Yahoo Pipes feature) Smartphone Experts Combined Podcast Feed, which puts all four podcasts into a single feed — also available in iTunes, if that’s how you roll.
Now for the roundup of the week’s news!

Seems Emoji aren’t the only thing being scrubbed from the App Store today! MacRumors is reporting that old reviews made my users who hadn’t actually downloaded the app they were reviewing are also being removed. Apple stopped non-users from reviewing apps a while back, this is just retroactively applying the new policy to the old reviews:
Several long standing apps have seen dramatic decreases in their review counts. SEGA’s Super Monkey Ball count dropped from 4197 reviews down to 3710 while Namco’s Pac Man dropped from 395 to 122.
Most everyone involved, from developers tired of no-good-nicks trying to game the system, to users tired of sorting through gamed or off-topic reviews, will likely appreciate this move. Maybe this is one rejection Apple’s done right?

Lots (and lots) of you have become smitten with Emoji, the cute, extra smiley-faces that come to us from Japan and work quite well on the iPhone. That is to say, they work quite well if you’ve hacked them on or downloaded one of the several apps that turns them on on-the-sly.
Sadly, that latter option is no longer going to be available. Ars Technica is reporting that Apple has issued a global take-down notice on any app that enables Emoji on non-Japanese iPhones. More specifically, they’ve told developers with apps that enable it to immediately remove that functionality:
Existing applications that offer Emoji enabling beyond their base functionality have been ordered to remove Emoji support. Fung told us that Apple has required an immediate update to his Typing Genius program with the Emoji support removed. This same order appears to have gone out to all developers whose App Store marketing text mentions an Emoji feature.
The good news is that if you’ve already installed one of these apps or otherwise enabled Emoji, the little guys should still work just fine for you — that is, until Apple decided to use their best-of-class software updating system for the iPhone to push out a new ROM that, one assumes, will break it.

And we thought $99 rumors at Walmart sounded cheap! According to Apple Insider, if you live in Japan and don’t mind signing a 2-year deal with official carrier SoftBank, you can take home an 8GB iPhone 3G for FREE!
No matter the exchange rate, zero is zero, so if you’ve been holding out for an iPhone of your very own, is this finally enough the sway you? And most importantly, what Emoji will you use to express your free iPhone feelings?
(For our non-Japanese readers think AT&T, Rogers, or any other carrier will match this deal any time soon..?
Every week I will be bringing you what I think are the week’s biggest stories and articles. Let’s get started, after the break! Read the rest of this entry »
We included this app in our latest Apps for Less post but since Emoji has started to take off with iPhone owners we figured, what the heck… make sure it gets it’s very own post so nobody misses it!
You missed the boat with the Emoji hack from a few weeks back? Well here is yet one other chance to grab those Emoji icons without having to jailbreak. If you updated to firmware 2.2.1 and then decided to try the FrostyPlace you were out of luck. The firmware disabled this neat little trick. This is where Touch Dial Emoji enters and will give you the same 461 Emoji icons available on your iPhone.
In addition to the Emoji icons, Touch Dial Emoji also serves another purpose worth a mention. Users can assign a phone number to the application and it will then dial the assigned number on launch. Nothing too exciting, but we know you’re buying this for the icons…
It is currently on sale for $.99 in the app store and is available in this iTunes link right here.
The number one paid app for the past few weeks has just gone on a limited time sale. iShoot [iTunes Link] can now be purchased for the low price of $1.99. Keep in mind this is a limited time sale, so don’t let this one pass by!
iShoot is an artillery combat game in which tanks blast each other with a wide range of high-powered weapons, from basic shells and cluster bombs to the world-destroying Shiva Bomb. The full version of iShoot includes 25 weapons, photorealistic landscapes, drivable tanks, and more money with which to buy weapons. Read the rest of this entry »



















