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On Friday, Apple shipped Mac OS X 10.6 Snow Leopard, their latest computer operating system (which is jailbreaker safe!), and for the first time focus wasn’t on fabulous new consumer-facing features, but on internal re-architecting, the (far too often quoted) refinements and enhancements.

Many of these advancements, as we’ve discussed before, were leveraged from work done for the iPhone version of OS X. QuickTime X, with its yellow trim bars and built-in sharing are an obvious example.

We’ve already seen Mac OS X 10.5 Leopard technology like Data Detectors cross-over to the iPhone, but with this newest, arguably greatest version of Mac OS X now on the market, what can we look forward too for the next generation(s) of iPhone OS X?

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Could Apple eventually gain monopoly status in one or more businesses, and become as “evil” (or worse) as Microsoft was when regulators went after them in the 1990s? Windows pundit Paul Thurrott thinks so, and thinks it’s time to act now before it’s too late.

Now, Thurrott is an interesting dichotomy, well-balanced on his Windows Weekly podcast yet Dvorak‘ian in link-baiting on his blog. He’s pro Microsoft all the way, but has still been unable to find anything as compelling as the iPhone or iPod in their respective spaces. So, assuming we’re dealing with the more even handed podcasting and iPhone-using Thurrott, and we’re not just biting his baited link, his argument here is this:

until very recently, Apple was the underdog, and they’ve been the underdog for almost their entire existence. This creates a certain mindset, and under Steve Jobs especially, it’s created a very aggressive competitive spirit. This aggressiveness is fine when you are literally the underdog, just as was the case with Microsoft early in its career and it was trying to wrest the PC industry from IBM, Lotus, WordPerfect, and other tech dinosaurs. But once you have a dominant market position, that aggressive behavior–so important for an up-and-comer–isn’t just bad, it’s illegal. It’s just hard to turn it off when it’s been part of the corporate psyche for so long.

His answer?

With this obvious comparison of two very similarly belligerent companies–Microsoft of the mid-1990s and Apple of today–in mind, I think the time has come to rein Apple in. To examine Apple’s exclusive relationships with wireless carriers. To force it to open up iTunes to competing players, and its iPhone and iPod devices to competing software and services. If we don’t do this now, it will only be more difficult in the future. All you have to do is look at Microsoft’s never-ending antitrust saga–which has now stretched on for 15 years, involved regulatory bodies on three continents, and gone on far longer than its actual bad behavior–to see why it’s time.

The problem?

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Google bought Grand Central and rebranded it Google Voice, now Apple has rejected Google Voice for the iPhone and the FCC is looking into it. Based on the responses Apple had given the FCC, it looks like they might be afraid Google is taking over the iPhone and Google Voice is a big piece of that. So what if Apple had bought Grand Central instead? Or what if that new world-class data center Apple is building will be home to a Google Voice competitor? (Tip of the theoretical hat to Derek in our comments, who delightfully calls such a thing iVoice).

GrandCentral (not to be confused with Apple’s upcoming multicore processor handler, Grand Central Dispatch) was an innovative service that gave users a new phone number that could replace any number of other and assorted numbers (one line to ring them all), along with SMS, transcribed voice mail, conference calling, call switching, call screening, etc. It was purchased by Google in 2007 for $95 million, and relaunched in 2009 as Google Voice.

If Apple had bought it instead, they would of course now be spared the headaches surrounding the above mentioned rejection and investigation. But they’d also have a fairly compelling set of services to roll up into the iPhone… Read the rest of this entry »

Techcrunch has an interesting “rebuttal” up regarding Apple’s response to the FCC over the rejection of Google Voice. I use the quotes because I think the rebuttal part itself is off-target, while the conclusion is fairly spot on. Worst things first:

[Apple's response] strongly suggests that the Google Voice app replaces much of the core Apple iPhone OS function. This certainly isn’t accurate, and we believe the statement is misleading. More details below, but in general the iPhone app is a very light touch and doesn’t interfere with any native iPhone apps at all.

The crux of their argument is that, while Google Voice provides separate voice dialing, voice mail, and SMS functionality outside Apple’s built-in Phone and Messages apps, users are still free to use the built in apps. More specifically, that Google Voice only replaces these things when the Google Voice phone number is used.

Um. Yeah.

Users, at least in part, are going to be replacing the AT&T number with the Google Voice number (likely the reason to get the Google Voice number for a segment of users). Ergo, they’ll be replacing the built in Phone and SMS apps with the Google Voice app.

No big deal, though, right? Why should Apple care if people replace Phone and Messages with Google Voice?

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In light of today’s response by Apple to the FCC about the Google Voice rejection, and anticipating the likely, negative reaction it will engender, I’m again left thinking that Apple and their iPhone are closer akin to a restaurant, not a super market.

Steve Jobs is like one of those screaming, perfectionistic executive chefs concerned more with his haut cuisine than his customers, whose palettes he believes tempered by years of McRosoft (or whatever). He — and they — will serve you a beautiful, delicious, premium plate but will also decide every single ingredient that goes on it, if not tell you exactly how they want you to eat it. If you go to a restaurant, you know what you’re in for. You don’t go to Nobu and throw a fit because they refuse to serve you spaghetti, or let you run into the kitchen and whip up your own meal.

Other companies might be more like super markets, where you can indeed assemble your own meal from whatever they sell — though they’ll still stock the shelves with what they want, and not what they don’t want. More freedom, more work for the customer, and some will gladly take control over ease of use.

Typically, most of us go to restaurants AND shop at super markets, depending on what we feel like at the time. Likewise, some of us want that Apple-polished experience, others want more ability to roll their own.

With Google Voice specifically, Apple’s not letting that hot new sous-chef in the door, perhaps because they suspect he’s going to alter the menu in a profound way, then open up down the street and take all their customers. IBM learned that very painfully when they licensed DOS from Microsoft for the PC — sometimes you create your own killer.

Ultimately, the iPhone is Apple’s restaurant and Steve Jobs is the executive chef, and whether the lease with the booze supplier (AT&T) prohibits certain other cocktails (Skype, SlingPlayer), or Apple refused to let certain food in the place, it’s still their restaurant, and they control the menu.

Apple should just be honest about it and tell users and developers like it is — an iPhone is an appliance, no different than a Nintendo Wii or any other closed box. Right now, they’re feigning greater openness than they’re actually providing, causing prolonged confusion and ill-will. Say it straight, it’s our iPhone point finale, take the hit from users and developers who’ll leave, and then everyone else knows what it is when they pick it up and sign the contract, and it’s their responsibility.

Our sibling site, PreCentral.net has put together something we’re openly and admittedly jealous of — a brand-spanking new Homebrew Apps gallery for the Palm Pre. For those unfamiliar with Homebrew, think of it as something akin to the iPhone’s Jailbreak ecosystem, where apps are developed outside “official” SDK channels and installed without the built in App Store (or App Catalog in this case).

Jailbreak, of course, is and has always been one of the brightest, most creative and vibrant parts of the iPhone (and TiPb!) community, and it looks like Homebrew is every bit the same for the Palm Pre (and likely future webOS devices).

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The iPhone’s Mail app connects to Google Gmail — and it’s paid version, Google Accounts — via the IMAP protocol [Wikipedia link]. Until Apple and/or Google get off their duffs and provide built-in push Gmail (or absent that, Google Sync Gmail for those not otherwise using their single Exchange ActiveSync slot), IMAP is all we have. (And IMAP IDLE may be what we have for push Gmail as well…) So what’s the problem?

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Let’s just ask it: is it time for an open letter from Steve Jobs concerning the state of the iTunes App Store? Apple’s CEO has written several of these over the course of the last few years — rare public statements typically addressing wide-spread perceptions of critical problems or situations facing Apple. He’s taken on DRM in music (but not video) to prevent the EU from forcing Apple to license FairPlay DRM, offered $100 to early iPhone 2G buyers incensed by a rapid post-launch price drop, addressed the lack of native apps on the iPhone amid massive developer dissatisfaction, espoused Apple’s commitment to the environment given Greenpeace’s constant PR pressure, and spoken about the uncertainty surrounding his health prior to Macworld to help assuage investor panic. There was even a “leaked” internal letter regarding the troubled MobileMe launch, one of the worst customer relations situations Apple has faced in recent years.

While the App Store is not yet a large-scale consumer facing problem like the iPhone 2G price cut or MobileMe were (some consumers don’t even use the App Store, many others don’t follow any backstage news about), nor a regulatory issue like DRM-music threatened to be (Apple is hardly a monopoly in the smartphone space) or Jobs’ health might have been to investors, it is and will continue to cause Apple pain in one very important area: tech savvy, power users (and media) who typically influence friends (and readers) and generally presage public perception.

Jason Calacanis, who’s frustration at this point clearly overcame his reason (see Marco Arment’s retort), and Mike Arrington, who might again garner Leo Laporte-esque responses himself, are easy to dismiss given their bombastic personalities, passion, and self-interests. Others aren’t so easily dismissed. Long time Mac developer Steven Frank is one example. Daring Fireball’s John Gruber is another. Dieter’s ranted about it on iPhone Live! and Jeremy and I have even written a word or two. Heck, even Apple’s highly operational COO Tim Cook and perennially affable Senior VP of Marketing, Phil Schiller, have mentioned it.

But Steve Jobs hasn’t.

Granted, Jobs is just getting back to work after an extended leave of absence and has been letting his team do their share of heavy lifting, but despite Apple’s highly innovative, world class executive team, Steve Jobs is still the voice of Apple, and there’s likely very little else — aside from carefully watching and tracking tiny improvements over an extended period of time — that will help ease the growing concerns about the App Store and grant Apple a little renewed faith along the way.

An open letter from Steve Jobs in Apple’s news feed, symbolic though it may be, stating a clear “we want a delightful App Store experience for developers” manifesto, reflecting an understanding of the current concerns, offering a “Mobile Me News” olive branch of openness — doing what he did for DRM, the $100 credits, the green initiative, the native apps SDK — would not only address the immediate perception problem, but could start fixing the root cause. Even a “leaked” letter like the one that followed MobileMe’s launch would be a start.

Apple’s often effective, often decried, culture of secrecy is widely thought to emanate from Steve Jobs. He’s shattered it before for Apple’s benefit. Is it time for him to shatter it again?

Today TiPb brings you round four of the Top 5 Must-Have Jailbreak Apps series, this one focused on what still makes Jailbreak compelling in a post-iPhone 3.0 world.

Now, all of the Jailbreak experts out there will (or should!) know about all these apps already. The purpose of this article is to give our readers who may not be familiar with the jailbreak community just a little taste of what is out there. So, if you’re still debating whether or not to jailbreak your iPhone, after reading this we are guessing that you will make up your mind one way or another…

All of the following applications can be downloaded via Cydia on your Jailbroken iPhone.

Read on after the jump! Read the rest of this entry »

Dieter did some digging over at PreCentral.net and goes through how Palm re-hacked the iTunes sync. It looks pretty much like what we figured. Palm is spoofing the Apple USB Vendor ID so as to present as an iPod. This is one step deeper than last time, where they still ID’d themselves as a Pre. In a further display of chutzpah, while violating the prohibition against misuse of USB vendor IDs themselves, Palm has filed a complaint against “another company” (we’re guessing Apple) for improper use of same.

So let’s follow the logic here. Palm is seemingly objecting to Apple using the USB vendor ID to filter out non-Apple devices. Palm doesn’t feel that filtering is in keeping with the openness of the USB standard.

What’s the alternative, however? For Apple to maintain control over their own software by putting an authentication chip in every iPod/iPhone that handshakes with iTunes before syncing? Or to agree to freely license iTunes interoperability to every device maker on the planet?

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