We’ve reported on the iPhone tethering situation, both unofficial and official, before, and last we heard AT&T was considering it as a $30 addition service charge. Now comes a rumor via MacBlogz that the price point is being reconsidered — down to $10:
The biggest piece of information we learned was that AT&T is playing around with a $10 price-point. This made my eyes light up and I asked them how they could get away with charging a third of what was initially reported, here’s the response I got. “iPhone tethering is primarily an AT&T offering, but it involves Apple at least wanting or allowing the service, which they do. If it doesn’t function as expected, I know of a few people who may lose their jobs,” my colleague explained. “While you may think it’s as easy as streamlining our Blackberry tethering service over to the iPhone, it’s not. Connection may be tied into iTunes, and Apple is incredibly controlling when it comes to this space.”
So, would a $10 price tag make anyone here jump on the tether plans?
Per the video above, Ocarina for iPhone developer, Smule, is giving away $10,000 — $1000 each for the top 10 Ocarina videos! How do you enter? Make a video response to the contest vid above, or put a video in their official group. How do you win?
Winners will be determined by a Smulean algorithm, combining number of ratings, average number of stars, and total number of views on YouTube. Smule will also be appointing a panel of judges to oversee the contest and they will have the ultimate decisive authority if needed.
Apple has now hit the milestone 10,000th app in the iTunes App Store, and to celebrate, TapTapTap created the awesome icon tile artwork above (via TUAW), and what’s more, CNBC (via iLounge) noted that Apple has snuck in some new ad copy claiming iPhone users have “downloaded over 300 million” apps.
Those numbers are simply staggering. As Steve Jobs recently, the adoption rate is beyond anything seen before in the industry. That the App Store is as unified, integrated, and easy as the iPhone platform itself is no doubt the driving factor.
But the question increasingly becomes, amid 10,000 apps, how do developers get more of those 300 million downloads for their apps?
Icon Factory co-founder and Frenzic designer Gedeon Maheux, on his gedblog, suggests that the app icon is an important place to start:
All too often icons are treated as second-class citizens, especially in the App Store. Lately, developers have taken to plastering “SALE” or “60% OFF!” within their icons. They’ve become lazy and let the iPhone software mar their design with glossy highlights which obscure efforts to brand their software. They use dull colors or pile on heaps of detail that just adds unwanted noise to an already cluttered array of choices. After the flashy ad pitches have faded, the icon still has to live on the user’s device and is often the first line of interaction with the product.
Another tool that may help is the new promo code system Apple has enabled for the (US-only so far) App Store. Erica Sadun provides a great iPhone promo code walk through over on Ars, explaining how to both give and receive, as well as some helpful hints for developers:
You can preview your Application. Once your App has been given a green light by Apple, the codes can be used—even before the release date you set in iTunes connect. Whenever your app is “Ready for Sale”, Apple says you can offer free downloads. Setting a future date and releasing previews allows you to build your buzz before you go live in the App Store.
The scariest thing of all? It hasn’t even been 6 months since the App Store launched (Dec. 17 will mark that anniversary). What will things look like in another 6?
