First year, Apple showed off the original iPhone (2G or 1,1) and iPhone OS 1.0 in January at Macworld 2007, gave us a release date at WWDC 2007, and shipped both together at the end of June. Second year, Apple showed off iPhone OS 2.0 in March at the SDK Event but didn’t introduce iPhone 3G (1,2) until WWDC 2008 in June, and announced the release date for both — the same release date for both — July 11.
This year Apple once again showed off iPhone OS 3.0 at March at the Sneak Preview event, and is rumored to be introducing iPhone v3 (2,1) at WWDC 2009 on June 8. If that comes to pass, we also expect them to announce the release date as they have in the past. But will it once again be the same release date for both?
Pros: Apple likes big events and big news. Nothing is bigger than simultaneous releases. Apple also seems to like to stick to their patterns, and for the last two years software and hardware releases were one and the same. 2007 saw iPhone 3G alongside iPhone 2.0, App Store, and MobileMe (yeah, we’ll get to that in the cons…)
Cons: That simultaneous release last year? iTunes went down. No one could activate. MobileMe’s lack of readiness caused months of bad PR. As big a news bomb as it was, it brought the negative every bit as much as the positive.
Frequent reader, Icebike, makes a great case for a staged released in our comments. It lets Apple control the roll-out, manage expectations, and better assure quality experiences for all involved.
But that simultaneous release is just so tempting, will Apple simply charge ahead with it anyway? Should they? Is the Circus Maximus worth the attention, good and bad?
As an iPhone user and potential 3.0 and next-gen iPhone user, what would you prefer Apple do?
According to BrowserSphere developers were told back in March that Safari would support the Geolocation JavaScript classes, which “work with the onboard location services to retrieve the current location of the device.”
So we guess IP addresses won’t be the only way for annoying web ads to try and localize us any more?
Following last week’s crazy screen rumor that iPhone 3.0 would add movie and TV show direct, on-device downloads to the current music and audio and video podcast downloads, Apple Insider reports that they have:
…learned from people familiar with Apple’s training program that new self-guided training materials being distributed to familiarize AppleCare agents with the features of iPhone 3.0 software “definitely covered” the ability to directly download movies and TV shows on the device itself, rather than just syncing video content through iTunes.
And points out that “Apple never puts out product training this far ahead of a product launch.”
So what’s going on with that? We figure it’ll be Wi-Fi only, but could there be anything else going on here?
What else? Heading into WWDC it’s pretty much all iPhone 3.0 and new iPhone hardware, all the time. Join Dieter and Rene for talk on the latest rumors, multitasking, Apple’s rejection of Eucalyptus, and more. Listen in!
As we mentioned yesterday, Apple has begun load testing of their Push Notification Service. Certain developers have been given promo codes to a special version of AP News that, when installed, can be configured to utilize Push Notification. This means that screens we’ve seen previously via code digging can now be seen for real, and there are a few interesting things therein.
The setup seems not dissimilar to how GPS was handled on the iPhone 3G. A popup identifies the app and requests permission to send you Push Notifications, and you can choose “Don’t Allow” or “OK”. A Notifications panel in Settings lets you choose to globally turn the service On or Off, and lists the apps using the service so you can individually toggle Sounds, Alerts, and Badges On or Off as well for each one. (i.e. if you want Twitter to badge but not alert, IM to sound but not badge, etc. you can have it your way).
More screenshots after the jump, and check out our massive iPhone 3.0 Walkthrough for even more!
Business Insider rumormongers that Apple might be considering some limited form of multi-tasking, perhaps as early as iPhone 3.0, which would allow 3rd party apps to run as background tasks. They point to two possible models:
Apple might allow users to select two apps that can run in the background.
Apple might selectively allow some apps to run in the background. We assume that developers could apply for permission to run in the background, and that Apple might approve or deny them based on the resources they need and how well they behave with the operating system’s stability.
Daring Fireball steps up to throw a combo of water and fuel on that particular fire:
I heard something very similar from a decent (but second-hand) source back in January during Macworld Expo. What I heard then was that Apple was working on a vastly improved dock for your most-frequently used apps, and that there’d be one special icon position where you could put a third-party app to enable it to run in the background.
Gruber also rightly points out that the iPhone 3G’s 128MB of RAM is likely the constraining factor to current generation multitasking and that won’t change with the iPhone 3.0 firmware. If reports of at least 512MB of RAM in a 3rd generation iPhone are to be believed, however, this could be a much more compelling and powerful feature.
A dock that slides up like a slot-limited version of Google’s Android app shelf maybe? And one that grants background permission to anything placed inside it? Yes please.
In a move designed to make even notorious Wi-Fi stripper Verizon seem liberal by comparison, China Mobile’s outstanding demand that Apple strip the iPhone of both Wi-Fi and 3G if they want to sell to the worlds largest carrier just got an uncomfortable shot of “maybe” via Apple Insider:
while there’s no concrete information to suggest Apple would agree to make such concessions, references to “ChinaBrick” discovered in betas of iPhone Software 3.0 leave room for debate.
PhoneArena (via Engagdget) was sent a tip that Best Buy has 3 mysterious new product SKU’s listed in their system as “PROJECT CHARLIE”. Why is this important and what does it have to do with iPhones?
ZOMG! We’re 3 weeks before WWDC here people! Everything is iPhone!
Okay, in all fairness, Best Buy is one of the very few big iPhone retailers (aside from Apple, AT&T, and Walmart) and even if they have no direct info from Apple, they could be prepping themselves for a similar launch as last year (iPhone 3G in 8GB, 16GB Black, and 16GB white).
Business Insider is quoting Piper analyst Gene Munster as saying:
No New iPhones [at Apple's World Wide Developers Conference]. As indicated in today’s press release, we believe Apple will focus on the new version of Mac OS X, Snow Leopard at WWDC. While some investors may be expecting Apple to launch redesigned iPhones at WWDC, we do not anticipate the launch in early June. Rather, we expect Apple to host a special event in late June or early July to launch a family of iPhones. We continue to expect multiple models, possibly a high-end iPhone with improved specs from the current version and a low-end version with lower capacity and fewer features along with a reduced pricing plan. Such a model could also be used in Apple’s launch of the iPhone into China as soon as the end of summer ‘09.
Analysts are about as accurate as weathermen when it comes to predictions one month out, so take this with the usual Mac Pro sized grain of salt. Apple has used the last two WWDC events to showcase the iPhone, and introduced the iPhone 3G and MobileMe at WWDC 2008. If they stick to pattern, we should see an update on iPhone 3.0, the next generation iPhone, and perhaps a MobileMe refresh at WWDC 2009.
However, WWDC being an developer-focused event, it’s not impossible Apple will focus on their Mac OS 10.6 Snow Leopard and iPhone OS 3.0 exclusively, leaving the hardware for a sexier consumer event later in the month.
As to a family of iPhones, we still don’t see Apple breaking the software platform, which means a low end iPhone could only be a low-storage iPhone 3G (8GB?) at $99?, with the next generation unit (at 16GB and 32GB, along with other new features) taking the established $199 and $299 positions.
