This is a huge coincidence since we just had our App vs App: Shazam vs Midomi on TiPB. I love these commercials since they are so simple and really show what the iPhone can do. Well, since I think most carbon-based life forms know what the iPhone is, it is time for Apple to show how the App Store’s apps can make a difference in your life.
Apple has had a recent sting of new ads from baseball to finding a place to eat. This ad deals with [iTunes link] Shazam, a free app that allows you to hold your iPhone up to a music source, and Shazam will tell you what the song is and give you links to videos and even a link to the song on iTunes.
How cool is that?
Saw this online last night, and you have to give Apple’s advertising gurus credit: they know how to show off the App Store. Never once do they get bogged down in the tech-talk quagmire of Social Network or Location Based services, nor do they trade comical barbs like their Mac Switcher ads.
iPhone ads show cool things being done easily. Case in point, the latest spot featuring Loopt.
Stay in touch with your friends. That’s the iPhone. Done.
Maybe that’s why the iPhone ranks #1 in satisfaction?
Check out the add via Apple.com
We’re never going to let Crackberry Kevin, editor of our sibling site Crackberry.com live this down. Never EVER.
And if you think that’s bad, wait until Steve Jobs gets finished giving the WuShi finger to the advertising geniuses over at Vodafone and RIM. We’re talking the greatest mellow harshening “Skidoosh!” in the history of the tech industry, no doubt.
Whyzat? Said genii decided to advertise the iClonic Blackberry Storm as an actual iPhone, complete with Home screen and Mobile Safari browser.
Was this the last, desperate surrender to iPhone envy? Were the guilt-laden strings of Marimba playing over and over again in their psyche, forcing them to confess themselves to the world?
Sadly, once the images get yanked, the cronies blamed, and the incident swept under the blogs, we’ll never know for sure. But they’ll still be hearing endless Marimba in their dreams…
Meanwhile, Engadget and Gizmodo got their hands on the little whole-screen-is-a-button-and-has-cut-and-paste-but-no-WiFi monsters, and they seem pretty happy with the solid Blackberry foundation gaining a little iPhone inspired tech. Our view? Anything that forces Apple, and the industry, to stay competitive and keep on innovating is a boon for all of us.
Right?
Disappointing. Disgusting. Shocked. Offended. You pick the negative emotion and we’re pretty much feeling it right now. I mean, how could they, right? How could Virgin Mobile Canada stoop so low…
…As to carry the Crackberry?
What? Oh, you thought we meant the blatantly misogynistic, awkwardly pandering, positively Neaderthal-eque pseudo-sexual advertising that rankles the puritanical roots of Americans but barely raises an eyebrow across the pond in Europe?
Yeah, if Fake Steve were still around, he’d be all over this. Might even suggest who to call for a little competitive escalation.
All we can say is for shame Virgin Mobile Canada. For. Shame…
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