Saw these last night while watching the show that used to be House MD, new Apple iPhone “App for That” commercials focusing on Gift and Song. Of course, the tag line has been bumped from 75,000 to 100,000, and they continue with “apps for just about anything”, which is likely legal cover in case “app for that” confused someone into suing over that still-missing Apple Glass Trackpad app…
Again, Apple is sticking to apps to sell iPhones, and showing off some great variety, and killer good looks while doing so. If it ain’t broke don’t fix it, or time for Apple advertising to switch it up?
Verizon gave AT&T a Cartman-esque Roshambo last night with their new, mockingly phrased “there’s a map for that” TV commercial, an obvious take off of Apple’s “there’s an app for that” at the expense of AT&T’s smaller 3G coverage footprint.
CDMA has the advantage of covering more territory with fewer towers, though it has some drawbacks too — like no simultaneous voice and data using current implementations. However, we’re not sure how funny a commercial would be showing frustrated Verizon users who’s 3G coverage dies every time the phone rings. Then again…
Of course, if Verizon ever gets the iPhone, or the mythical iTablet, we’re guessing they’ll have to pick another AT&T device to make fun of.
Now excuse AT&T if they go jump up and down a few times, we’ve heard that can stop the pain and tears…
Apple, evolving on the “App for That” theme that’s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line “75,000 apps for just about anything”.
After a brief respite showingoffiPhone 3GS features, Apple has returned to their now familiar “App for That” playbook with two new TV spots, one focusing on Share and the other on Travel.
Travel promenades with Rick Steves’ Historic Paris Walk [$4.99 - iTunes link], goes underground with Paris Metro 09 [$4.99 - iTunes link], and sends back the fun with Postman [$1.99 - iTunes link]
Turned on my TV last night and what did I see? A new iPhone commercial showing off apps to me!
Still on the “There’s an App for That” theme, these new commercials are titled Itchy, Office, and Student. Here’s the list and the iTunes App Store links:
Interesting mix of premium and FREE price points there Apple! (And thanks for keeping things on the low end for the students). Check them out on Apple.com, and if you like what you see, get yourself to the App Store.
Already seen Dark Knight like 5 times and itching for some new content to fill your Saturday night? Well, if you’re into short form, Apple has your fix of three all new, all App Store-focused new iPhone ads.
Featuring Lonely Planet phrases, the Cro-Mag rally game, and the location aware Vicinity app, the ads highlight how quickly and elegantly App Store downloads and installs work (insert your own crash joke here), and how the Phone App is still king — interrupting your conversation, gaming, and sightseeing whenever a call comes in.
Continuing to showcase function — almost the polar opposite of the Mac “Switcher” ads — these make for a pretty smart next step in iPhone marketing, especially when it comes to the new tag line:
