All Articles Tagged Apple

Really, nothing puts out fire like fiddlin’. Verizon’s CEO has a bang-up plan to deal with the iPhone and its market success:

“The way we come at this is to let the iPhone hit the market…. I don’t think it changes the game plan for how we approach the market. But we need to see the impact. The burden is on [AT&T and Apple] to prove the market will change.”

You could go and read the interview source at C|Net but it’s all business marketing speak and whatnot, so I’ve translated their plan to make it easier to understand:

1. put fingers in ears
2. close eyes
3. breathe in deeply
4. shout LA LA LA LA LA LA LA
5. say “I CAN’T HEAR YOU”
6. go back to step 3, as necessary

In other news, they have nothing to worry about with the Qualcomm chip embargo either. Everything is perfectly normal, move along quietly. Plz continue to buy ringtones at 3 bucks each and I really hope mobile TV is where it’s at, kthxbye.

This is possibly a picture of the iPhone dock that will be available at AT&T or Apple stores. There may be a variant that allows you to charge the eventual Apple Bluetooth Headset as well, details are still sketchy at this point.

Remember that mysterious unrevealed application that pushed the eleven default apps down into a nice even number, that caused such controversy? Well along with today’s announcement from Apple, the company has posted a new video demo which reveals said application. It’s YouTube.

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Fresh from the PR department, Apple just sent me a release proclaiming that YouTube Live will be available on Apple TV starting today, and later on the iPhone starting this Friday. Huzzah!!!

Read the entire press release here. Read the rest of this entry »

Oh boy. My hands are already sweating…

“With the iPhone days away from being launched Nintendo has apparently begun working with Apple, licensing a limited amount of content for the new phone,” Noheat.com reports. Noheat reports, “These exclusive games will be released on the iTunes Store at a $29.00 price point a few months after the iPhone launches. No word on whether Nintendo will be distributing iPod versions of these games.”

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Saabira Chaudhuri of Fast Company believes iPhone doesn’t have the chutzpah to capture the same success achieved by its cousin, the iPod.

The iPod set an impossibly high bar, one that the iPhone will not match or even come close to. But the new device could still be very successful, particularly in the long term. By combining a phone, a music player and an Internet device all in one, while coupling them with the most user friendly interface it could conceive of, Apple aims to embody one of the most fundamental ideals that underlies modern day consumerism: convenience.

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That zany analyst Shaw Wu (woo woo) from American Tech Research speculates that Apple is developing a low-cost mass market iPhone for the RAZR crowd, or so he says. Mr. Wu (can I call you Mr. Wu?) is basing his reasoning on Apple’s iPod strategy which began with the introduction of pricey high end models, eventually branching off into an assortment of models in different price tiers.

In other news, researchers have discovered the sky is blue. Video at 11:00.

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The press release published today by Apple sent the company stock price trending upwards more than $3 a share. Frightening how even the most trivial news can effect stocks. In other news, I sat on my car keys this morning, sending me upwards more than three feet in the air. Sadly this had no effect on my portfolio.

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There’s a great article at UPenn that delves into the study of marketing and hype, geared directly towards gadget release. The you-know-what is the main thing under their microscope, as it goes into detail as to why it was pre-announced by 6 months. They cover how some companies really have their way with marketing and pre-releases and hype, and some others, well, how does one actually come out and say it, not have way.

In the words of a gum chewing George C. Scott in Dr. Strangelove, “Mr. President…I smell a big fat Commie rat!”. iPhone’s disclosed talk time seems suspiciously robust for a full screened touch device, which leads me to wonder if someone at Cupertino isn’t blowing smoke in our faces. Apple could have sacrificed any number of features to achieve this “impressive” feat in battery life. For example the biggest consumer of power in a handset of this class is the LCD. One way around the problem is to throttle down screen brightness, and limiting its highest setting. I’ve seen numberous manufacturers play this card in the past, so I wouldn’t be bowled over to see Apple follow the same path, though I’m not claiming that’s what happened here.

So what’s going on here? Are these genuine tweats or feature retardation? We’ll know in just two more weeks.