
Apple.com has gone and souped up their iPhone app promotion page, carrying forward the “Apps for Everything” tag from their latest rough of commercials.
Featured categories include apps for cooks, keeping current, the great outdoors, music, work, students, moms and dads, working out, going out, managing money, traveling, and the fun and games.
Another attempt to provide curated recommendations, along with featured apps and staff picks on the App Store proper, it will no doubt give a boost to any developer who gets the spotlight, but it remains to be seen how much it aids iPhone and iPod touch users still struggling with the discoverability of the App Store.
If you check out their listings, let us know what you think of their picks.
[via Loopinsight]

Echoing previous years, Apple.com has once again posted an easy, online way for iPhone 3GS buyers to check and make sure their local Apple Retail Store has units on hand.
Both 16GB and 32GB, black- and white-backed models are shown, with nasty red squares connoting sell outs and happy green circles, supplies on hand.
So if you’re heading out to get your hands on an iPhone 3GS this weekend, give it a try, and let us know how it works for you.
[via MacRumors]

This was sent our way along with a tip saying almost a dozen people had successfully processed US apple.com iPhone 3G S orders using this hack to avoid AT&T’s online contract sign-up.
It doesn’t get you the subsidized $199/$299 price, nor an unlocked iPhone, of course, so don’t get too excited.
We have no idea if it actually works either — if orders placed this way will actually ship, or if AT&T goons in black will show up at your door for a little curb-stomping contract reminder. We obviously can’t condone it either, so we link to it strictly for educational and entertainment sake, knowing our readers are all responsible adults. Right?
Check out iTalkiPhone for the details…

Apple.com/business has published a case study of micro-blogging darling, Twitter. Not surprisingly, Apple.com gives Twitter a lot of love for loving Apple products, especially the iPhone:
When it comes to availability, iPhones accommodate peoples’ needs to work remotely and stay connected with the Twitter team. Stone notes that Twitter remains loyal to iPhones even though other handset manufacturers offer them free equipment.
Not surprising. The price of a thing is seldom equal to its cost. If a free product takes you more time or resources or requires greater infrastructure to support, the cost of using it can rapidly grow higher than the dollar price of even a premium product or service.
For businesses that thrive on the technology the iPhone best supports, web, media, and a certain strategic perception and mind set, paying for iPhones is probably a much greater value than any “free” phone.

The man with the enormously big hands is back, baby!
Apple has posted a new Guided Tour video, highlight the new form and features of the upcoming iPhone 3G.
For those keeping track, following on a Keynote and the release of software updates (OS X 10.5.4 last night, the beta for iTunes 7.7 along with SDK beta 8 last week, etc.), Guided Tour videos are usually the next indicator that Steve Jobs is readying to break the final seal, on the final sign, of iPhone launch.
Are you lining up yet? July 11th cometh!