Casey already told us about how an iPhone ad was banned in the UK for “misleading consumers” about providing “just the internet”, and based on how many ZOMG! No Flash Vidz! comments we get, I’m going to go out on a limb and say most people probably share the belief that MobileSafari - ( Flash + Java) != the internet.
Fine.
But allow me to retort. As a long time web (and Flash) developer, however, I’m calling shenanigans on that, and on the UK Advertising Standards Authority. Flash and Java are factually and empirically NOT part of the open, standards based Internet (i.e. HTML, CSS, Javascript/AJAX). Flash and Java, along with things like SilverLight, Real, ActiveX, and a host of other proprietary add-ons are plugins, extensions, and otherwise additions to the Internet — with all the benefits and drawbacks that go along with that.
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The Advertising Standards Authority, which we at TiPb are going to (foolishly) assume is the executive power of advertisements across the pond, has deemed an iPhone Advertisement as misleading in the UK. The sticking point? When Apple said:
“…all the parts of the internet are on the iPhone.”
And well, we know that isn’t
exactly true. We still don’t have Flash or Java support on our iPhone and Flash and Java are a pretty big part of the internet. Apple claims that the advertisement implied the availability of webpages, rather than their specific appearance. Which honestly sounds like a cop out to us. But still, pulling the advertisement seems a bit excessive.
We think to please the guvnuhs on the other side, Apple will probably throw in one of them fine prints across the bottom of the page that specifies on what technology you ‘really’ do get. Does anyone know if Apple makes the same claim on the US commercials? Methinks yes.
Thanks Lee Richards!
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