All Articles Tagged AT&T

iPhone 3G: It’s Not About TCO, It’s About ROI

Top 5 Reasons I\'m Upgrading to iPhone 3G

I should have put this into my post yesterday about the Top 5 Reasons I’m SO Upgrading to the iPhone 3G, but it didn’t completely sink in until just now that this was really an issue for some people. It was that off my radar — but I guess it shouldn’t have been, given this is the blogsphere.

DaringFireball did the math and figured that, even if the iPhone 3G costs some $200 less upfront than it’s 2G ancestor, due to AT&T charging $10 more per month for 3G data, and potentially $5 more for SMS, that works out to $240 or $360 more over the course of the mandatory 2 year (24 month) contract, and ends up making the overall TCO (Total Cost of Ownership/Operation) some $40 to $160 more for the iPhone 3G than the previous generation model.

But here’s the thing. TCO is only one buzz acronym. Another is ROI — Return on Investment. No cell phone at all is cheaper than the iPhone, but what functionality do you give up by not having a mobile device? Dial-up (analogous to 2.5/2.75G EDGE service) is cheaper than broadband (analogous to 3G HSPDA service), but what amount of productivity (not to mention patience!) do you lose to the slower speed? Cell/Wi-Fi “triangulation” is included in the old iPhone, and thus cheaper than the A-GPS in the iPhone 3G, but what features — including new App Store apps — will you lose out on by not having precise location services?

There will always be cheaper. You can probably pick up a great deal on a 486 running Windows 3.1 if you look hard enough. But cheaper is not always better. If it was, that Internet University that keeps spamming everyone would look better on a CV than Harvard, Starbucks would have gone broke long ago, and a Yaris would smoke the Reventon on a straight away!

In the end, you typically get what you pay for, and new usually costs more than old (until newer comes along and continues the cycle). AT&T (and other carriers) are no doubt subsidizing the heck out of the iPhone 3G, and are making that money back via the service plans. That’s their business. Our business is deciding whether the handset that comes with that service is worth what they’re asking for it.

$40 over 2 years for an iPhone 3G? For that investment you get a 3G speed and A-GPS location services (not to mention a flush headphone jack!) return.

TCO be d@mned, that’s a pretty compelling ROI.



AT&T 3G Plans: No Revenue Share, No GoPhone, Activate In Store ONLY, Costs More ?!

Sorry to rain on the iPhone 3G parade but it has to be done. Here’s some not so great news about the iPhone 3G. The iPhone 3G data plan is going to cost $30 per month. That’s $10 more than the current iPhone plan. On top of that, current iPhone owners will have to sign a NEW 2-year contract to use the iPhone 3G. Meaning, buying an iPhone 3G won’t be a seamless upgrade in the traditional sense. Granted, AT&T won’t count the remaining years on your current iPhone contract to the new iPhone 3G contract, the fact that you have to sign a new contract plus the added cost per month just doesn’t sit right with me.

Look at it this way, the iPhone 3G costs $199. Hip hip hooray right? Not quite. We have to add the cost of the added monthly fees. First we multiply the 10 dollars more a month by 24 months (the life of a 2 year contract) which equates to $240 dollars more to use the iPhone 3G’s data plan versus the original data plan. Now for the simple math, $199 (cost of the iPhone 3G) + $240 (cost of 3G data vs EDGE data over 2 years) = $439 over the lifetime of the contract. That’s actually a $40 dollar increase from the current iPhone, not quite the ‘half price’ that we’re being marketed to believe.

Also, it looks like AT&T will discontinue their pre-paid, GoPhone option meaning there is no alternative than being tied into a 2 year voice+3G data contract under AT&T. At least before, some users could choose to use the iPhone as a pseudo-data only device.

Perhaps its because the old revenue sharing model of the original iPhone is no longer in effect, but it looks like AT&T has taken back control of data plans and is positioning the iPhone 3G to increase subscribers and broaden market potential. The carrier subsidy is theoretically included in the $199 price, essentially AT&T is giving Apple the money upfront instead of through a month-to-month revenue sharing plan. Do we as consumers win out? Depends what your perspective is. The iPhone 3G is still a great phone and a steal, but AT&T & Apple are obviously not in the same relationship they were in just one year ago.

So when the iPhone 4G comes is AT&T going to raise our data prices to $40? Will it stop? What do you guys think of this? Does it change your perspective on the price of the iPhone 3G?

UPDATE: Gizmodo is also reporting that the iPhone 3G can only be activated in store via a 10-12 minute process. Also, a fine might be levied to those who don’t activate the iPhone 3G within 30 days. It seems like the iPhone no longer carries that unique badge of being separate from the rest of the other phones in AT&T’s lineup anymore..

Carrier Update: AT&T Sold Out, O2 Giving Them Out, & Telecom Italia Ready to Shout?

iPhone Out of Stock

Another round of pre-WWDC mayhem:

First up, Ars Technica reported that AT&T followed the Apple Store’s lead in being sold out of the current generation iPhone (2007) model. Did Apple really underestimate demand so uncharacteristically and dramatically, or are they learning to wean consumers earlier this time? And any wonder the old iPhone’s market share has dropped, given that its been getting harder and harder to buy one over the last few months? Moday should fix that

Next up, Apple Insider spread the unabashedly crazy-sounding rumor that UK’s O2 might subsidize the iPhone 3G to the extent of making them “free upgrades”. This links into other rumors of an ultra-low (~$200) price point for the iPhone 3G, with O2 willing to eat even that cost in an effort to attract tasty service-consuming users.

Lastly, Engadget works the bugs out of Google Translate enough to let us know that Reuters Italy has said that while co(?)-exclusive iPhone carrier Telcom Italia might not be selling the iPhone 3G early next week, they will most definitely probably be potentially announcing it. Wouldn’t be waiting for someone else to do that first, now would they?

AT&T Upgrading 3G in Prep for Next Gen iPhone?

AT&T Fastest 3G

Just prior to the original iPhone’s release, AT&T’s operation “Fine Edge” brought faster, stronger, better 2.5 / 2.75G speed to the GSM masses. This year, in a strangely reminiscent move, reports are coming in that AT&T is showing their 3G HSPA network the same type of love:

For the past few months we’ve been seeing average download speeds between 500 - 800 kbps with a spike here and there. This morning’s tests however, are yielding between 1400 - 1500 kbps.

Gee, could another iPhone release be on the horizon?

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AT&T: 3G iPhone Has No Price..Yet

Let’s recap the iPhone’s prices so far: $599 to $399 to a rumored $199 to…undefined? One of the more interesting tidbits to come out of the 3G rumor mill has to be AT&T’s CFO telling the media that no pricing decision has been made concerning the 3G iPhone. 

“There’s not been a product announcement. There hasn’t been any pricing decisions made. That’s yet to come,” CFO Rick Lindner told the Reuters Global Technology, Media and Telecoms Summit in New York.

We have mentioned before that AT&T has not been as tight-lipped about upcoming products as Apple notoriously is. Perhaps a warning shot by the folks over at Apple (read: Steve Jobs) has effectively rendered the AT&T execs silent. Or could this possibly mean that the price points would differ between the two ‘partners’?

What do you think? 

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3G Rumors: AT&T Now Hiring Temps June 16 - August 16

AT&T now hiring temps June 16 - August 16

Last year AT&T took on temporary workers to help bolster their retail force for the days leading up to and the weeks following the launch of the first generation iPhone. So guess what’s happening this year, just around the time of the scheduled WWDC Steve Jobs Keynote on June 9 and almost spot on the dates given in the last set of release rumors for June 19?

Yup, AT&T is taking on temps again! Secret “Summer Project Pro” is a G.O. from June 16 - August 16, 2008.

Wanna bet their training will begin with “Now, this is how you activate HSDPA for iChat Mobile…” ?

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AT&T CFO Speaks! 2.5M Subscribers - No 3G Pricing (Yet!)

AT&T Mouth of Sauron Speaks!

Rick Lindner, CFO of a little telco called AT&T, recently dropped some knowledge about all things iPhone, past and future, including word that AT&T now boasts upwards of 2.5 million iPhone subscribers.

At an average of $100 per subscriber per month x 24 months per contract x 2.5 million that’s a lot of green for old blue. $6 billion, to be dashboard calc precise about it.

(With Apple rumored to get $15 per subscriber per month x 24 months per contract x 2.5 million = 900 million reasons for them to favor those revenue sharing models as well…)

When it comes to iPhone 3G, however, Lindner was more reticent:

“There’s not been a product announcement. There hasn’t been any pricing decisions made. That’s yet to come.”

Tease.

Photoshop an attempt to recreate the greatness of Mike’s meme

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3G Rumor: iPhone 3G to Hit AT&T June 19th?

iPhone 3G on AT&T June 19?

Adding further fuel to the fire that Apple Inc. will drop the 3G bomb on June 9th, during CEO Steve Jobs’ Keynote address, InfoSyncWorld is claiming that, once announced, the 2nd generation iPhone will be made available via AT&T roughly 10 days later, on approximately the 18th or 19th.

InfoSyncWorld further speculates on HSDPA, GPS, Mobile TV, and other oft-cited iPhone 3G rumors.

And with the time left before WWDC growing shorter and shorter, when it comes to speculation and rumors, no doubt we ain’t seen nothing yet!

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Unboxing: 8 GB Refurb iPhone from AT&T

I’m sure you may have heard horror stories about refurbished iPhones, specifically those from AT&T. Some of the first batch of refurbished iPhones reportedly came with face grease and scratches, others were already even jailbroken–the issues kept getting more and more outlandish and I began to wonder where the truth lied.

Well after we reported the $249/8gb $349/16gb deal here at TiPb, I just had to see them for myself. I managed to purchase a 8gb version before it sold out that same day and eagerly anticipated its arrival.

Though I already have an 8gb iPhone and before you all tar and feather me for being unaware of the imminent release of the 3G iPhone, I figured that an iPhone, no matter when, where, or how, makes a great gift for a special someone. And in the case that they deny the gift, it’s a good way to make a quick buck by simply unlocking & jailbreaking to those poor, poor souls who live in a country with no current ‘official’ iPhone. And if I received one that was in terrible condition, well I would have struck story gold! So it’s a win-win-win, well unless the 3G iPhone does really come out for a subsidized $199, then I might cry.

Read on for the Rest of the Story & Pictures!

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AT&T Brings More Speed to the Yard: It’s Better Than Yours

AT&T Fastest 3G

Despite the iPhone’s Mobile Safari browser rendering pages faster on Edge than many “competing” devices can on lesser browsers with faster connections, the race to speed the feeds continues, and AT&T has not only taken an early lead, but is positively driving towards the 3G finish-line.

Amazing what a little technology (and a billion dollars) can do.

WMExperts.com cites a recent survey where AT&T’s HSDPA trounced EVDO Rev A., averaging 755kbps with bursts peaking at 1.6mbps(!)

In Apple-parlance: It’s a screamer.

But wait, there’s more: AT&T intends to increase its network speed by a factor of 5 by next year. That’s a quintuple screamer right there, never mind the upcoming switch to 4G LTE speeds…