Jonathan Ive, me thinks you’re going to need a bigger mantle, what with all the awards Apple’s VP of Design keeps taking home!
This time it’s the IDEA (International Design Excellence Awards) handed out by BusinessWeek. In addition to the Gold prize for the original iPhone 2G, Apple also received Gold IDEA’s for the MacBook Air and Bluetooth Keyboard, and a Silver for the redesigned iMac. These four — the most of any company this year — brings Apple’s lifetime IDEA total to 13.
Congratulations!
The D&AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must be a mantle-straining load down at Apple Design VP Jonathan Ive’s house.
Steve Jobs, Ive, and their iPhone, which has already been cleaning up on the award circuit, secured the creative industry’s top prize, with a second award being given to the latest aluminum iMac as well.
This makes 6 total Black Pencils (and “innumerable”, if lesser, Yellow Pencils) for Apple and Ive, the most for any company since the D&AD began handing out the trophy instruments back in 1963.
Makes sense. Apple not only cares deeply about design, but understands how form is inextricably linked to function.
Congrats!
  
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The iPhone Blog merged with the Phone different site in May of 2008. Both sites were founded on a premise that comes one from one of Apple's old slogans: Think different. The iPhone Blog: for people who dare to phone different.
