We already told you about the UK banning Apple’s “just the internet” ad, and why they were wrong. Well, the BBC is reporting yet another Apple iPhone 3G television ad has just been yanked off the UK airwaves by the British government’s advertising standards watchdog group. Why? For exaggerating the iPhone 3G’s speed.
The advert boasted the new 3G model was “really fast” and showed it loading internet pages in under a second. The Advertising Standards Authority (ASA) upheld complaints by 17 people who said the TV advert had misled them as to its speed.
Seriously? I would love to meet the 17 people who complained that the speed of the iPhone 3G did not match the above commercial. [Ed- ladies and gentlemen, Paul Thurrott!] I understand that the phone is nowhere near being that fast but do they not realize that is a 30 second advertisement displaying the top features of the iPhone 3G. Maybe I am crazy but I like to think I have the common sense to know the difference between a 30 advertisement and reality.
Well if you are like me, you’d want to get some insight from at least one of the 17 people who complained, then let me introduce you to a man named Roger Browning. It seems he did not have anything better to do with his time but to get “revenge” for having his own iPhone 3G stolen. Yes, you heard me correctly, “revenge”. Be sure to check out the link to read his story.
Sound off in the comments, we are curious to see what our readers have to say about this!
Null River sends word that Apple has officially responded to them (at long last) and the response is sadly what we expected:
Looks like Apple has decided they will not be allowing any tethering applications in the AppStore. As such, NetShare will not be available in the iTunes AppStore. We are seeing a lot of similar reports from various developers who’s applications were abruptly removed and banned from the AppStore without any violations of the terms of service. This is all unfortunate news for the iPhone platform end-users.
Of course, this also bodes ill for PdaNet and any other folks looking to create tethering apps. Just ain’t gonna happen, folks.
The App Store cancellation / banning / NDA / mystery is starting to approach critical mass. Dave Winer nails the real issue here: there’s no way to app developers to find out whether or not they’re going to even be allowed to sell their app via the App Store until after they’ve put all the work into creating it. Developers are all sitting “Before the Law,” hoping the gatekeeper will suddenly become reasonable and rational. For tethering apps, at least, that hope is in vain. We’re still holding out hope for Podcaster and, well, for a lot of others.
People are remarkable. We can spend time figuring out precisely what we’re not allowed to do. Spend even more time doing it. Then spend triple that complaining when we suffer the foreseeable and reasonable consequences of our informed and deliberate actions. Heck, Dr. Phil has amassed a money-bin throwing us up on TV for just such spectacle.
Witness all the PR flackery and blog blustering (present posting included!) going on about the strategic geniuses who decided to go ahead and make an iPhone App Store-optimized engine for navigating and displaying specially formatted comic books.
Was their debut feature a family friendly installment of the Tremendous Super-Spider? Nope. It was “Murderdrome” and it was rejected. Find out why after the jump!
Casey already told us about how an iPhone ad was banned in the UK for “misleading consumers” about providing “just the internet”, and based on how many ZOMG! No Flash Vidz! comments we get, I’m going to go out on a limb and say most people probably share the belief that MobileSafari - ( Flash + Java) != the internet.
Fine.
But allow me to retort. As a long time web (and Flash) developer, however, I’m calling shenanigans on that, and on the UK Advertising Standards Authority. Flash and Java are factually and empirically NOT part of the open, standards based Internet (i.e. HTML, CSS, Javascript/AJAX). Flash and Java, along with things like SilverLight, Real, ActiveX, and a host of other proprietary add-ons are plugins, extensions, and otherwise additions to the Internet — with all the benefits and drawbacks that go along with that.
The Advertising Standards Authority, which we at TiPb are going to (foolishly) assume is the executive power of advertisements across the pond, has deemed an iPhone Advertisement as misleading in the UK. The sticking point? When Apple said:
“…all the parts of the internet are on the iPhone.”
And well, we know that isn’t exactly true. We still don’t have Flash or Java support on our iPhone and Flash and Java are a pretty big part of the internet. Apple claims that the advertisement implied the availability of webpages, rather than their specific appearance. Which honestly sounds like a cop out to us. But still, pulling the advertisement seems a bit excessive.
We think to please the guvnuhs on the other side, Apple will probably throw in one of them fine prints across the bottom of the page that specifies on what technology you ‘really’ do get. Does anyone know if Apple makes the same claim on the US commercials? Methinks yes.
The iPhone Blog merged with the Phone different site in May of 2008. Both sites were founded on a premise that comes one from one of Apple's old slogans: Think different. The iPhone Blog: for people who dare to phone different.
