Casey already told us about how an iPhone ad was banned in the UK for “misleading consumers” about providing “just the internet”, and based on how many ZOMG! No Flash Vidz! comments we get, I’m going to go out on a limb and say most people probably share the belief that MobileSafari - ( Flash + Java) != the internet.
Fine.
But allow me to retort. As a long time web (and Flash) developer, however, I’m calling shenanigans on that, and on the UK Advertising Standards Authority. Flash and Java are factually and empirically NOT part of the open, standards based Internet (i.e. HTML, CSS, Javascript/AJAX). Flash and Java, along with things like SilverLight, Real, ActiveX, and a host of other proprietary add-ons are plugins, extensions, and otherwise additions to the Internet — with all the benefits and drawbacks that go along with that.
Like what? Read on after the break!
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The Advertising Standards Authority, which we at TiPb are going to (foolishly) assume is the executive power of advertisements across the pond, has deemed an iPhone Advertisement as misleading in the UK. The sticking point? When Apple said:
“…all the parts of the internet are on the iPhone.”
And well, we know that isn’t
exactly true. We still don’t have Flash or Java support on our iPhone and Flash and Java are a pretty big part of the internet. Apple claims that the advertisement implied the availability of webpages, rather than their specific appearance. Which honestly sounds like a cop out to us. But still, pulling the advertisement seems a bit excessive.
We think to please the guvnuhs on the other side, Apple will probably throw in one of them fine prints across the bottom of the page that specifies on what technology you ‘really’ do get. Does anyone know if Apple makes the same claim on the US commercials? Methinks yes.
Thanks Lee Richards!
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Apple has posted 3 new iPhone 3G ads. We’ve been seeing them on TV here and there (fast-forward-TiVo-style), but it’s nice to see that Apple’s posted them fully. Two of them focus on 3G speeds (with a tiny, gray “3G not available in all areas” at the end) and the third talks about “work” without specifically mentioning that it’s discussion Exchange support. All in all, they’re not all that compelling, truth be told, but “Unslow” at least falls in the iPhone commercial tradition of advertising-through-education: “What exactly is 3G?” It’s fast, baby. It’s also apparently GPS too, though again Apple doesn’t specifically drop that apparently unhip series of letters in the commercial.
Check them out at Apple, here.
Remember the iPhone 3G ad that they were reportedly filming at the Fifth Avenue Apple Store? Well it came to fruition at WWDC and it’s pretty slick. Not quite as epic as the 1984 commercial or as flashy as those iPod dancing ones, but the iPhone 3G “hallway” ad has its own appeal.
It starts with two security guards handling a silver lockbox and walking through an uber-modern, top-secret hallway. As the security guards walk, a voiceover says, “It’s finally here. The first phone to beat the iPhone.” As they set the safe down and it opens, the voiceover goes on to say “…introducing the NEW iPhone…3G”
How do you guys like it? Click the Read Link to watch the new ad.
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24 hours. 7 days a week. 365 1/4 days a year.
That’s how often the Apple Store on 5th Avenue in New York City is open. Don’t know which one I’m talking about? The big glass cube on the most expensive street in the world! This flagship store is perhaps the brightest jewel in Apple Retail, often hosting performances from the likes of Maroon 5 & Linkin Park and becoming a new landmark for tourists to visit in the city that never sleeps. It’s open all day, everyday.
Well, if you don’t count today.
The Apple Store on 5th Ave. is closed from Thursday, May 29 3:00 p.m. to Friday, May 30 9:00 a.m. Apple Store Employees have been telling customers that a commercial is being filmed and reports are floating around saying its a 3G iPhone commercial. Remember, Apple doesn’t close this store for any old reason, the only times it has been closed before: the original iPhone launch and the release of Leopard. Hmm..
What do you think?
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