<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The iPhone Blog &#187; commercial</title>
	<atom:link href="http://www.theiphoneblog.com/tag/commercial/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theiphoneblog.com</link>
	<description>For people who dare to Phone Different.</description>
	<lastBuildDate>Sun, 22 Nov 2009 21:58:41 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>AT&amp;T Fires Back at Verizon with &#8220;Side by Side&#8221; Commercial</title>
		<link>http://www.theiphoneblog.com/2009/11/18/att-fires-verizon-commercial/</link>
		<comments>http://www.theiphoneblog.com/2009/11/18/att-fires-verizon-commercial/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 00:02:48 +0000</pubDate>
		<dc:creator>Jeremy Sikora</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Ad Attacks]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Side by Side]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=15356</guid>
		<description><![CDATA[

AT&#38;T has responded to Verizon&#8217;s latest commercials that depicts their network as small and to put it nicely, garbage. As you can see above AT&#38;T takes some shots of their own at Big Red.

This particular commercial is just one of a series that will begin airing tonight. AT&#38;T not only mentions a few valid points [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/11/18/att-fires-verizon-commercial/">AT&#038;T Fires Back at Verizon with &#8220;Side by Side&#8221; Commercial</a></p>
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/X3PbBmElObI&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X3PbBmElObI&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>AT&amp;T has responded to <a href="http://www.theiphoneblog.com/2009/11/12/att-demands-verizon-stop-airing-misfit-toys-attack-ads/">Verizon&#8217;s latest commercials</a> that depicts their network as small and to put it nicely, garbage. As you can see above AT&amp;T takes some shots of their own at Big Red.</p>

<p>This particular commercial is just one of a series that will begin airing tonight. AT&amp;T not only mentions a few valid points but they even scored Luke Wilson to do the dissing. Bonus points&#8230;</p>

<p>So, the big question remains, how long will it be before Verizon files a lawsuit of their own? Only kidding&#8230; we think?</p>

<p><strong>Update:</strong> Also be sure to check out <a href="http://www.att.com/truthabout3g/">www.truthabout3g.com</a> (screenshot after the break!). </p>

<p><span id="more-15356"></span></p>

<p><a href="http://www.theiphoneblog.com/images/stories/2009/11/Screen-shot-2009-11-18-at-10.27.18-PM.png"><img src="http://www.theiphoneblog.com/images/stories/2009/11/Screen-shot-2009-11-18-at-10.27.18-PM-400x233.png" alt="AT&amp;T Truth About 3G" title="AT&amp;T Truth About 3G" width="400" height="233" class="aligncenter size-medium wp-image-15391" /></a></p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/11/18/att-fires-verizon-commercial/">AT&#038;T Fires Back at Verizon with &#8220;Side by Side&#8221; Commercial</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/11/18/att-fires-verizon-commercial/feed/</wfw:commentRss>
		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>Gift, Song &#8212; Apple&#8217;s New 100,000 Apps for Just About Anything Commercials</title>
		<link>http://www.theiphoneblog.com/2009/11/17/gift-song-apples-100000-apps-commercials/</link>
		<comments>http://www.theiphoneblog.com/2009/11/17/gift-song-apples-100000-apps-commercials/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:54:59 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app for that]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[gift]]></category>
		<category><![CDATA[song]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=15257</guid>
		<description><![CDATA[

Saw these last night while watching the show that used to be House MD, new Apple iPhone &#8220;App for That&#8221; commercials focusing on Gift and Song. Of course, the tag line has been bumped from 75,000 to 100,000, and they continue with &#8220;apps for just about anything&#8221;, which is likely legal cover in case &#8220;app [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/11/17/gift-song-apples-100000-apps-commercials/">Gift, Song &#8212; Apple&#8217;s New 100,000 Apps for Just About Anything Commercials</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theiphoneblog.com/images/stories/2009/11/Screen-shot-2009-11-17-at-3.22.30-PM.png"><img src="http://www.theiphoneblog.com/images/stories/2009/11/Screen-shot-2009-11-17-at-3.22.30-PM-400x231.png" alt="100,000 App for Anything Commercials" title="100,000 App for Anything Commercials" width="400" height="231" class="aligncenter size-medium wp-image-15275" /></a></p>

<p>Saw these last night while watching the show that used to be House MD, new Apple iPhone &#8220;<a href="http://www.theiphoneblog.com/tag/app-for-that/">App for That</a>&#8221; commercials focusing on Gift and Song. Of course, the tag line has been bumped from 75,000 to 100,000, and they continue with &#8220;apps for just about anything&#8221;, which is likely legal cover in case &#8220;app for that&#8221; confused someone into suing over that still-missing <a href="http://www.theiphoneblog.com/2009/10/21/dear-apple-official-magic-mouse-app-iphone-ipod-touch/">Apple Glass Trackpad app</a>&#8230;</p>

<ul>
<li><a href="http://www.apple.com/iphone/gallery/ads/#gift-large">Gift</a>  features Target [Free - <a href="http://itunes.apple.com/ca/app/target/id297430070?mt=8">iTunes link</a>], ColorChange [$2.99 - <a href="http://itunes.apple.com/ca/app/colorchange/id307846333?mt=8">iTunes link</a>], The Snow Report [Free - <a href="http://itunes.apple.com/ca/app/the-snow-report/id297613771?mt=8">iTunes link</a>], Monopoly Here and Now [$4.99 - <a href="http://itunes.apple.com/ca/app/monopoly-here-now-the-world-edition/id299110947?mt=8">iTunes link</a>], Hotel Pal [Free - <a href="http://itunes.apple.com/ca/app/hotelpal-hotels-hotel-room-reservations/id324473924?mt=8">iTunes link</a>], and Zipcar [Free - <a href="http://itunes.apple.com/ca/app/zipcar/id329384702?mt=8">iTunes link</a>] </li>
<li><a href="http://www.apple.com/iphone/gallery/ads/#song-large">Song</a> features Jaimie Oliver&#8217;s 20 Minute Meals [$7.99 - <a href="http://itunes.apple.com/ca/app/jamie-olivers-20-minute-meals/id318926433?mt=8">iTunes link</a>], Credit Card Terminal [$0.99 - <a href="http://itunes.apple.com/ca/app/credit-card-terminal/id290137919?mt=8">iTunes link</a>], Facebook [Free - <a href="http://itunes.apple.com/ca/app/facebook/id284882215?mt=8">iTunes link</a>], The Sims 3 [$6.99 - <a href="http://itunes.apple.com/ca/app/the-sims-3/id317904170?mt=8">iTunes link</a>], Redfin Real Estate [Free - <a href="http://itunes.apple.com/us/app/redfin-real-estate/id327962480?mt=8">iTunes link</a>], Shazam [Free - <a href="http://itunes.apple.com/us/app/shazam/id284993459?mt=8">iTunes link</a>]</li>
</ul>

<p>Again, Apple is sticking to apps to sell iPhones, and showing off some great variety, and killer good looks while doing so. If it ain&#8217;t broke don&#8217;t fix it, or time for Apple advertising to switch it up? </p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/11/17/gift-song-apples-100000-apps-commercials/">Gift, Song &#8212; Apple&#8217;s New 100,000 Apps for Just About Anything Commercials</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/11/17/gift-song-apples-100000-apps-commercials/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Dine, Nature, Pass &#8211; Apple&#8217;s New 75,000 Apps for Just About Anything Commericals</title>
		<link>http://www.theiphoneblog.com/2009/09/21/dine-nature-pass-apples-75000-apps-commericals/</link>
		<comments>http://www.theiphoneblog.com/2009/09/21/dine-nature-pass-apples-75000-apps-commericals/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 03:29:56 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[app for that]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[dine]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[pass]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=12143</guid>
		<description><![CDATA[

Apple, evolving on the &#8220;App for That&#8221; theme that&#8217;s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line &#8220;75,000 apps for just about anything&#8221;.


Dine features Trip Case [Free - iTunes link], New York Subway &#8216;09 [$4.99 - iTunes link], [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/09/21/dine-nature-pass-apples-75000-apps-commericals/">Dine, Nature, Pass &#8211; Apple&#8217;s New 75,000 Apps for Just About Anything Commericals</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theiphoneblog.com/images/stories/2009/09/Screen-shot-2009-09-21-at-10.57.56-PM.png"><img src="http://www.theiphoneblog.com/images/stories/2009/09/Screen-shot-2009-09-21-at-10.57.56-PM-400x226.png" alt="75000 apps for just about everything" title="75000 apps for just about everything" width="400" height="226" class="aligncenter size-medium wp-image-12144" /></a></p>

<p>Apple, evolving on the &#8220;<a href="http://www.theiphoneblog.com/tag/app-for-that/">App for That</a>&#8221; theme that&#8217;s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line &#8220;75,000 apps for just about anything&#8221;.</p>

<ul>
<li><p><a href="http://www.apple.com/iphone/gallery/ads/#dine-large">Dine</a> features Trip Case [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309620151&#038;mt=8">iTunes link</a>], New York Subway &#8216;09 [$4.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=320278501&#038;mt=8">iTunes link</a>], Epicurious Recipes [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312101965&#038;mt=8">iTunes link</a>], Zagat to Go &#8216;09 [$9.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=296428490&#038;mt=8">iTunes link</a>], QuickOffice Mobile Office Suite [$9.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=310723177&#038;mt=8">iTunes link</a>], GAP StyleMixer [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326347260&#038;mt=8">iTunes link</a>] </p></li>
<li><p><a href="http://www.apple.com/iphone/gallery/ads/#nature-large">Nature</a> features iXpenseIt [$4.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284947174&#038;mt=8">iTunes link</a>], DailyFinance [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309721195&#038;mt=8">iTunes link</a>], Guitar Toolkit [$9.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284962368&#038;mt=8">iTunes link</a>], Lonely Planet Mandarin [$9.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284833600&#038;mt=8">iTunes link</a>], iBird Explorer Plus [$19.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=298790575&#038;mt=8">iTunes link</a>], Pizza Hut [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321560858&#038;mt=8">iTunes link</a>]</p></li>
<li><p><a href="http://www.apple.com/iphone/gallery/ads/#pass-large">Pass</a> features Fandango [Free - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307906541&#038;mt=8">iTunes link</a>], G-Park [$0.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284943236&#038;mt=8">iTunes link</a>], VocabWiz College Vocabulary [$4.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307990077&#038;mt=8">iTunes link</a>], 365 Crosswords [$4.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305077325&#038;mt=8">iTunes link</a>], Classics [$2.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=294773236&#038;mt=8">iTunes link</a>], ABC Animals [$1.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=292402752&#038;mt=8">iTunes link</a>]</p></li>
</ul>

<p>Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It&#8217;s their killer competitive advantage at this point.</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/09/21/dine-nature-pass-apples-75000-apps-commericals/">Dine, Nature, Pass &#8211; Apple&#8217;s New 75,000 Apps for Just About Anything Commericals</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/09/21/dine-nature-pass-apples-75000-apps-commericals/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis</title>
		<link>http://www.theiphoneblog.com/2009/08/25/iphone-ad-apps-avid-sports-fan-golfshot-gps-mlb-bat-touchsports-tennis/</link>
		<comments>http://www.theiphoneblog.com/2009/08/25/iphone-ad-apps-avid-sports-fan-golfshot-gps-mlb-bat-touchsports-tennis/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:22:15 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app for that]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Golfshot GPS]]></category>
		<category><![CDATA[mlb at bat]]></category>
		<category><![CDATA[TouchSports Tennis]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=10653</guid>
		<description><![CDATA[

Apple has begun airing another in their long line of &#8220;App for That&#8221; iPhone ads, this time with &#8220;Avid&#8221;, targeting sports fans. The ad shows off:


Golfshot GPS [$29.99 - iTunes link]
MLB at Bat 2009 [$9.99 - iTunes link]
TouchSports Tennis 2009 [$0.99 - iTunes link]


Apple typically releases these spots in batches, so we&#8217;ll keep our eyes [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/08/25/iphone-ad-apps-avid-sports-fan-golfshot-gps-mlb-bat-touchsports-tennis/">New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis</a></p>
]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/7S8CZvNVpCM&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7S8CZvNVpCM&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="300"></embed></object></p>

<p><a href="http://www.apple.com/iphone/gallery/ads/">Apple</a> has begun airing another in their long line of &#8220;<a href="http://www.theiphoneblog.com/tag/app-for-that/">App for That</a>&#8221; iPhone ads, this time with &#8220;Avid&#8221;, targeting sports fans. The ad shows off:</p>

<ul>
<li>Golfshot GPS [$29.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=319897973&#038;mt=8">iTunes link</a>]</li>
<li>MLB at Bat 2009 [$9.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309327900&#038;mt=8">iTunes link</a>]</li>
<li>TouchSports Tennis 2009 [$0.99 - <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=296596304&#038;mt=8">iTunes link</a>]</li>
</ul>

<p>Apple typically releases these spots in batches, so we&#8217;ll keep our eyes peeled for more, and if you see any, let us know.</p>

<p>(Mac fans can also check out the new <a href="http://www.apple.com/getamac/ads/">Get a Mac</a> ads, one of which just might &#8220;tick&#8221; people off &#8212;  haha!)</p>

<p>[Video via <a href="http://www.benm.at/">Ben.at</a>]</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/08/25/iphone-ad-apps-avid-sports-fan-golfshot-gps-mlb-bat-touchsports-tennis/">New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/08/25/iphone-ad-apps-avid-sports-fan-golfshot-gps-mlb-bat-touchsports-tennis/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Apple Shoots Top Secret Commercial for New Product?</title>
		<link>http://www.theiphoneblog.com/2009/08/12/apple-shoots-top-secret-commercial-product/</link>
		<comments>http://www.theiphoneblog.com/2009/08/12/apple-shoots-top-secret-commercial-product/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 16:37:25 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[ipod touch gen 3-1]]></category>
		<category><![CDATA[itablet]]></category>
		<category><![CDATA[secrets]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=10425</guid>
		<description><![CDATA[

Apple Insider picks up a Sierra Sun story about Apple filming a top secret commercial for a new product at a restaurant called Jax at the Tracks in  Truckee, California. Said owner Bud Haley:


  “Apple found us, they&#8217;re trying to show us as a hip and cool spot for the 20-something crowd.”


Indeed? So [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/08/12/apple-shoots-top-secret-commercial-product/">Apple Shoots Top Secret Commercial for New Product?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theiphoneblog.com/images/stories/2008/05/mac_touch1.jpg"><img src="http://www.theiphoneblog.com/images/stories/2008/05/mac_touch1-400x240.jpg" alt="Mac Touch Concept Rendering" title="Mac Touch Concept Rendering" width="400" height="240" class="size-medium wp-image-2332" /></a></p>

<p><a href="http://www.appleinsider.com/articles/09/08/12/briefly_apple_shoots_secret_commercial_hit_with_patent_suit.html">Apple Insider</a> picks up a <a href="http://www.sierrasun.com/article/20090811/NEWS/908119984/1051">Sierra Sun</a> story about Apple filming a top secret commercial for a new product at a restaurant called Jax at the Tracks in  Truckee, California. Said owner Bud Haley:</p>

<blockquote>
  <p>“Apple found us, they&#8217;re trying to show us as a hip and cool spot for the 20-something crowd.”</p>
</blockquote>

<p>Indeed? So what was it for, folks? The upcoming third generation <a href="http://www.theiphoneblog.com/tag/ipod-touch/">iPod touch</a>? The mythical <a href="http://www.theiphoneblog.com/tag/itablet/">iTablet</a>? Steve Jobs&#8217; revolutionary iVeggie Smoothy cup? Sound off in the comments and let us know what you expect! </p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/08/12/apple-shoots-top-secret-commercial-product/">Apple Shoots Top Secret Commercial for New Product?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/08/12/apple-shoots-top-secret-commercial-product/feed/</wfw:commentRss>
		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>New iPod touch Commercial&#8230; Again Focuses on Gaming</title>
		<link>http://www.theiphoneblog.com/2009/02/19/ipod-touch-commercial-focuses-gaming/</link>
		<comments>http://www.theiphoneblog.com/2009/02/19/ipod-touch-commercial-focuses-gaming/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:56:02 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[ipod touch]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=7209</guid>
		<description><![CDATA[

Apple really, really thinks the iPod touch is the funnest ever, and just so they&#8217;re sure we know it as well, they&#8217;ve released a second 2nd gen iPod touch gaming music video TV commercial.

TUAW&#8217;s commenters pointed out Apple has even gone to the trouble of setting up a special App Store gaming page just for [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/02/19/ipod-touch-commercial-focuses-gaming/">New iPod touch Commercial&#8230; Again Focuses on Gaming</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2009/02/picture-18.png" alt="" title="picture-18" width="500" height="270" class="aligncenter size-full wp-image-7210" /></p>

<p>Apple really, really thinks the iPod touch is the funnest ever, and just so they&#8217;re sure we know it as well, they&#8217;ve released a second 2nd gen iPod touch gaming <strike>music video</strike> <a href="http://www.apple.com/ipodtouch/gallery/ads/">TV commercial</a>.</p>

<p><a href="http://www.tuaw.com/2009/02/18/new-ipod-touch-ad-features-more-apps-new-franz-ferdinand-song/">TUAW&#8217;s</a> commenters pointed out Apple has even gone to the trouble of setting up a special <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=295314709&#038;ign-mscache=1">App Store gaming page</a> just for the games shown in the Franz Ferdinand covered commercial.</p>

<p>Will these commercials help sell iPod&#8217;s to more gamers? Take a bite out of the upcoming Nintendo DSi pie? Or, like with the iPhone, is focusing on apps taking away from the core purpose of the devices (media + internet)?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/02/19/ipod-touch-commercial-focuses-gaming/">New iPod touch Commercial&#8230; Again Focuses on Gaming</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/02/19/ipod-touch-commercial-focuses-gaming/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>New iPhone Commercial: Shazam</title>
		<link>http://www.theiphoneblog.com/2008/11/09/iphone-commercial-shazam/</link>
		<comments>http://www.theiphoneblog.com/2008/11/09/iphone-commercial-shazam/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 22:35:17 +0000</pubDate>
		<dc:creator>Chad Garrett</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[iphone ads]]></category>
		<category><![CDATA[shazam]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=5374</guid>
		<description><![CDATA[

This is a huge coincidence since we just had our App vs App: Shazam vs Midomi on TiPB. I love these commercials since they are so simple and really show what the iPhone can do. Well, since I think most carbon-based life forms know what the iPhone is, it is time for Apple to show how the App [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/11/09/iphone-commercial-shazam/">New iPhone Commercial: Shazam</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theiphoneblog.com/images/stories/2008/11/shazam_ad.jpg"><img class="aligncenter size-medium wp-image-5375" title="shazam_ad" src="http://www.theiphoneblog.com/images/stories/2008/11/shazam_ad.jpg" alt="" width="400" height="254" /></a></p>

<p>This is a huge coincidence since we just had our <a href="http://www.theiphoneblog.com/2008/11/05/app-app-shazam-midomi/" target="_blank">App vs App: Shazam vs Midomi</a> on TiPB. I love these commercials since they are so simple and really show what the iPhone can do. Well, since I think most carbon-based life forms know what the iPhone is, it is time for Apple to show how the App Store&#8217;s apps can make a difference in your life. </p>

<p>Apple has had a recent sting of new ads from <a href="http://www.theiphoneblog.com/2008/10/15/new-iphone-ad-is-a-game-changer/" target="_blank">baseball</a> to <a href="http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/" target="_blank">finding a place to eat</a>. This ad deals with [<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284993459&amp;mt=8" target="_blank">iTunes link</a>] Shazam, a free app that allows you to hold your iPhone up to a music source, and Shazam will tell you what the song is and give you links to videos and even a link to the song on iTunes.</p>

<p>How cool is that?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/11/09/iphone-commercial-shazam/">New iPhone Commercial: Shazam</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/11/09/iphone-commercial-shazam/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>New Apple iPhone Commercial: Urban Spoon</title>
		<link>http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/</link>
		<comments>http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 15:00:19 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[urban spoon]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=5297</guid>
		<description><![CDATA[

Apple is still heavily promoting the App Store in their latest iPhone ad &#8212; and given the staggering number of Apps and even more staggering number of downloads, with good reason.

The latest focuses on restaurant random-finder Urban Spoon, and perhaps to appease the UK overseers, the ad now cops to having the &#8220;sequence shortened&#8221;. Dieter [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/">New Apple iPhone Commercial: Urban Spoon</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/11/picture-11.png" alt="" title="Apple iPhone Ad: Urban Spoon" width="495" height="286" class="aligncenter size-full wp-image-5296" /></p>

<p>Apple is still heavily promoting the App Store in their <a href="http://www.apple.com/iphone/gallery/ads/">latest iPhone ad</a> &#8212; and given the staggering number of Apps and even more staggering number of downloads, with good reason.</p>

<p>The latest focuses on restaurant random-finder Urban Spoon, and perhaps to appease the UK overseers, the ad now cops to having the &#8220;sequence shortened&#8221;. Dieter finds this &#8220;disappointingly normal&#8221;:</p>

<blockquote>&#8230;what was so awesome about the initial commercials is they showed some speed, instruction, and fun just by showing you the interface.
</blockquote>

<p>So scratch the speed, but you can still shake some fun.</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/">New Apple iPhone Commercial: Urban Spoon</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/11/05/apple-iphone-commercial-urban-spoon/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Really Big iPod Touch Advertisement Invades ESPN.com</title>
		<link>http://www.theiphoneblog.com/2008/10/19/a-really-big-ipod-touch-advertisement-invades-espncom/</link>
		<comments>http://www.theiphoneblog.com/2008/10/19/a-really-big-ipod-touch-advertisement-invades-espncom/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 14:00:33 +0000</pubDate>
		<dc:creator>Casey Chan</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Advertisements]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[ipod touch 2g]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=5023</guid>
		<description><![CDATA[

If anyone checked out ESPN.com late last night they would have been smacked right in the eye with quite possibly the biggest iPod Touch Banner Ad Ever. After releasing the new iPhone &#8220;game changer&#8221; commercial during the baseball playoffs, it looks like Apple is focusing on expanding the iPhone/iPod Touch product line by reaching sports [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/10/19/a-really-big-ipod-touch-advertisement-invades-espncom/">A Really Big iPod Touch Advertisement Invades ESPN.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theiphoneblog.com/images/stories/2008/10/picture-110.png"><img class="aligncenter size-medium wp-image-5024" title="picture-110" src="http://www.theiphoneblog.com/images/stories/2008/10/picture-110.png" alt="" width="400" height="267" /></a></p>

<p>If anyone checked out ESPN.com late last night they would have been smacked right in the eye with quite possibly the biggest iPod Touch Banner Ad Ever. After <a href="http://www.theiphoneblog.com/2008/10/15/new-iphone-ad-is-a-game-changer/">releasing the new iPhone &#8220;game changer&#8221; commercial</a> during the baseball playoffs, it looks like Apple is focusing on expanding the iPhone/iPod Touch product line by reaching sports fans. Good idea? I don&#8217;t know maybe Apple is thinking they can turn sports fans into Apple fanboys..</p>

<p>Either way, that thing was BIG. Dare I say life-size. There was no way anyone going on to ESPN.com could miss it (unless you have ad blockers). Effective? Yes. Annoying to scroll down to read the news? You betcha. Newsworthy? Hey it&#8217;s the weekend..</p>

<p> </p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/10/19/a-really-big-ipod-touch-advertisement-invades-espncom/">A Really Big iPod Touch Advertisement Invades ESPN.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/10/19/a-really-big-ipod-touch-advertisement-invades-espncom/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Why the UK was Wrong to Ban the iPhone &#8220;Just the Internet&#8221; Ad!</title>
		<link>http://www.theiphoneblog.com/2008/08/27/why-the-uk-was-wrong-to-ban-the-iphone-just-the-internet-ad/</link>
		<comments>http://www.theiphoneblog.com/2008/08/27/why-the-uk-was-wrong-to-ban-the-iphone-just-the-internet-ad/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 20:55:46 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[asa]]></category>
		<category><![CDATA[banned]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[uk]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=4012</guid>
		<description><![CDATA[

Casey already told us about how an iPhone ad was banned in the UK for &#8220;misleading consumers&#8221; about providing &#8220;just the internet&#8221;, and based on how many ZOMG! No Flash Vidz! comments we get, I&#8217;m going to go out on a limb and say most people probably share the belief that MobileSafari &#8211; ( Flash [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/08/27/why-the-uk-was-wrong-to-ban-the-iphone-just-the-internet-ad/">Why the UK was Wrong to Ban the iPhone &#8220;Just the Internet&#8221; Ad!</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/08/tipb_smash_uk_ad_ban.jpg" alt="" title="tipb_smash_uk_ad_ban" width="400" height="322" class="alignnone size-medium wp-image-4013" /></p>

<p>Casey already told us about how an <a href="http://www.theiphoneblog.com/2008/08/27/iphone-uk-advertisement-banned-for-misleading-consumers/">iPhone ad was banned in the UK</a> for &#8220;misleading consumers&#8221; about providing &#8220;just the internet&#8221;, and based on how many ZOMG! No Flash Vidz! comments we get, I&#8217;m going to go out on a limb and say most people probably share the belief that MobileSafari &#8211; ( Flash + Java) != the internet.</p>

<p>Fine.</p>

<p>But allow me to retort. As a long time web (and Flash) developer, however, I&#8217;m calling shenanigans on that, and on the UK Advertising Standards Authority. Flash and Java are factually and empirically NOT part of the open, standards based Internet (i.e. HTML, CSS, Javascript/AJAX). Flash and Java, along with things like SilverLight, Real, ActiveX, and a host of other proprietary add-ons are plugins, extensions, and otherwise additions to the Internet &#8212; with all the benefits and drawbacks that go along with that.</p>

<p>Like what? Read on after the break!</p>

<p><span id="more-4012"></span></p>

<p>Okay, so Flash, Java, et. al. allow for some neat multi-media effects and interactivity (though HTML 5 and CSS are <a href="http://www.theiphoneblog.com/2008/08/26/apple-releases-safari-4-developer-preview/">catching up</a>), and some measure of portability (though never as much as they claim), but they bring in additional <a href="http://www.theiphoneblog.com/2008/03/13/flash-on-iphone-video-dream-or-privacy-nightmare/">security</a> and <a href="http://www.theiphoneblog.com/2008/04/21/flash-and-silverlight-to-make-mobilesafari-crashier/">cross-platform</a> problems as well.</p>

<p>The web is supposed to be a structured container (CSS) through which content flows (HTML), which is why MobileSafari can subtly reformat font sizes, line wraps, and other elements to suit the smaller screen and multi-touch interface. As an open standard, Apple can also integrate their own containers and attributes to, for example, define the screen size for rendering.</p>

<p>Flash? Kinda sorta sometimes if the developer puts the effort in. Being proprietary (even <a href="http://www.theiphoneblog.com/2008/05/03/adobe-to-make-flash-more-open-apple-to-care/">&#8220;open&#8221; proprietary</a>), however, Apple can&#8217;t exactly make changes to the source to, you know, make a version that&#8217;s not as bloated and greedy as Adobe has long allowed the Mac OS X version of Flash to remain. To prove that point, Apple has significantly developed the plugin they do own, Quicktime, creating <a href="http://www.theiphoneblog.com/2008/06/10/apple-gives-first-hints-of-os-x-106-snow-leopard/">Quicktime X</a> to better fit their mobile vision of the future.</p>

<p>All this to say that there are several very good reasons why the iPhone doesn&#8217;t support Flash, Java, and the other plugins. They may be reasons that can eventually be overcome with newer/better technology, or reasons some people may even disagree with, but for the UK to randomly pick those two plugins as being &#8220;the internet&#8221; just because they happen to be ubiquitous (compared the aforementioned Silverlight, for example) is as capricious as it is wrong headed.</p>

<p>Apple, as they themselves rightly point out, is delivering the full standards-based Internet to the iPhone. Any site coded to conform to those standards will work just fine on the iPhone. Any site deviating, or depending on plugin extensions won&#8217;t (as anyone whose ever tried to get a secure installation to &#8220;just add this Java widget&#8221; or &#8220;just download this ActiveX control&#8221; to enable some web conferencing or like utility will all too readily tell you).</p>

<p>Bottom-line, the UK is showing ignorance of the real web. Sure, I wants my vidz as much as the next Viddler, but I understand the issues behind these technologies, which is something the Advertising Standards Authority might want to do before banning commercials, right?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/08/27/why-the-uk-was-wrong-to-ban-the-iphone-just-the-internet-ad/">Why the UK was Wrong to Ban the iPhone &#8220;Just the Internet&#8221; Ad!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/08/27/why-the-uk-was-wrong-to-ban-the-iphone-just-the-internet-ad/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
	</channel>
</rss>

