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	<title>The iPhone Blog &#187; cost</title>
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		<title>AT&amp;T 3G Plans: No Revenue Share, No GoPhone, Activate In Store ONLY, Costs More ?!</title>
		<link>http://www.theiphoneblog.com/2008/06/09/att-3g-plans-no-revenue-share-no-gophone-costs-more/</link>
		<comments>http://www.theiphoneblog.com/2008/06/09/att-3g-plans-no-revenue-share-no-gophone-costs-more/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 22:17:10 +0000</pubDate>
		<dc:creator>Casey Chan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=2735</guid>
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Sorry to rain on the iPhone 3G parade but it has to be done. Here&#8217;s some not so great news about the iPhone 3G. The iPhone 3G data plan is going to cost $30 per month. That&#8217;s $10 more than the current iPhone plan. On top of that, current iPhone owners will have to sign [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/06/09/att-3g-plans-no-revenue-share-no-gophone-costs-more/">AT&amp;T 3G Plans: No Revenue Share, No GoPhone, Activate In Store ONLY, Costs More ?!</a></p>
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			<content:encoded><![CDATA[<p><span style="underline;"><a href="http://www.theiphoneblog.com/images/stories/2008/06/att-iphone3g.jpg"></a><a href="http://www.theiphoneblog.com/images/stories/2008/06/att-iphone3g1.jpg"><img class="aligncenter size-full wp-image-2737" src="http://www.theiphoneblog.com/images/stories/2008/06/att-iphone3g1.jpg" alt="" width="500" height="183" /></a></span></p>

<p>Sorry to rain on the iPhone 3G parade but it has to be done. Here&#8217;s some not so great news about the iPhone 3G. The iPhone 3G data plan <a href="http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20080609/FREE/698338315/1015/newsletter03">is going to cost $30 per month.</a> That&#8217;s $10 more than the current iPhone plan. On top of that, current iPhone owners will have to <a href="http://arstechnica.com/journals/apple.ars/2008/06/09/att-remains-sole-iphone-carrier-in-us-revenue-sharing-axed">sign a NEW 2-year contract to use the iPhone 3G.</a> Meaning, buying an iPhone 3G won&#8217;t be a seamless upgrade in the traditional sense. Granted, AT&amp;T won&#8217;t count the remaining years on your current iPhone contract to the new iPhone 3G contract, the fact that you have to sign a new contract plus the added cost per month just doesn&#8217;t sit right with me.</p>

<p>Look at it this way, the iPhone 3G costs $199. Hip hip hooray right? Not quite. We have to add the cost of the added monthly fees. First we multiply the 10 dollars more a month by 24 months (the life of a 2 year contract) which equates to $240 dollars more to use the iPhone 3G&#8217;s data plan versus the original data plan. Now for the simple math, $199 (cost of the iPhone 3G) + $240 (cost of 3G data vs EDGE data over 2 years) = $439 over the lifetime of the contract. That&#8217;s actually a $40 dollar increase from the current iPhone, not quite the &#8216;half price&#8217; that we&#8217;re being marketed to believe.</p>

<p>Also, it looks like <a href="http://www.phonenews.com/new-iphone-says-no-to-prepaid-3584/">AT&amp;T will discontinue their pre-paid, GoPhone option</a> meaning there is no alternative than being tied into a 2 year voice+3G data contract under AT&amp;T. At least before, some users could choose to use the iPhone as a pseudo-data only device.</p>

<p>Perhaps its because the old revenue sharing model of the original iPhone is no longer in effect, but it looks like AT&amp;T has taken back control of data plans and is positioning the iPhone 3G to increase subscribers and broaden market potential. The carrier subsidy is theoretically included in the $199 price, essentially AT&amp;T is giving Apple the money upfront instead of through a month-to-month revenue sharing plan. Do we as consumers win out? Depends what your perspective is. The iPhone 3G is still a great phone and a steal, but AT&amp;T &amp; Apple are obviously not in the same relationship they were in just one year ago.</p>

<p>So when the iPhone 4G comes is AT&amp;T going to raise our data prices to $40? Will it stop? What do you guys think of this? Does it change your perspective on the price of the iPhone 3G?</p>

<p><strong>UPDATE:</strong> <a href="http://gizmodo.com/5014764/iphone-3g-pricing-and-activation-details-30-unlimited-data-activated-in-store-only">Gizmodo is also reporting</a> that the iPhone 3G can only be activated in store via a 10-12 minute process. Also, a fine might be levied to those who don&#8217;t activate the iPhone 3G within 30 days. It seems like the iPhone no longer carries that unique badge of being separate from the rest of the other phones in AT&amp;T&#8217;s lineup anymore..</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/06/09/att-3g-plans-no-revenue-share-no-gophone-costs-more/">AT&amp;T 3G Plans: No Revenue Share, No GoPhone, Activate In Store ONLY, Costs More ?!</a></p>
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