Apple, evolving on the “App for That” theme that’s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line “75,000 apps for just about anything”.
Dine features Trip Case [Free - iTunes link], New York Subway ‘09 [$4.99 - iTunes link], Epicurious Recipes [Free - iTunes link], Zagat to Go ‘09 [$9.99 - iTunes link], QuickOffice Mobile Office Suite [$9.99 - iTunes link], GAP StyleMixer [Free - iTunes link]
Nature features iXpenseIt [$4.99 - iTunes link], DailyFinance [Free - iTunes link], Guitar Toolkit [$9.99 - iTunes link], Lonely Planet Mandarin [$9.99 - iTunes link], iBird Explorer Plus [$19.99 - iTunes link], Pizza Hut [Free - iTunes link]
Pass features Fandango [Free - iTunes link], G-Park [$0.99 - iTunes link], VocabWiz College Vocabulary [$4.99 - iTunes link], 365 Crosswords [$4.99 - iTunes link], Classics [$2.99 - iTunes link], ABC Animals [$1.99 - iTunes link]
Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It’s their killer competitive advantage at this point.
