MediaMemo is hearing that Apple Internet exec, Eddy Cue, has been tasked with exploring a $30/month iTunes TV Show subscription service:
A so-called “over the top” service could theoretically rival the ones most consumers already buy from cable TV operators — if Apple is able to get enough buy-in from broadcast and cable TV programmers.
Disney, with Steve Jobs its largest shareholder, pops up as among the first to potentially get on board.
Unlimited TV on your iPhone, Mac/PC, Apple TV, and maybe… iTablet with one monthly fee. You want?
(Re: iTablet, sure would make a nifty announcement to go along with the iTablet, like movie rentals did at Macworld 2008 for Apple TV Take 2….)
We’ve heard rumors about this before, but now the New York Times (via MacRumors) is pretty much coming right out and saying it. Apple was ready to give up their uniform pricing model ($0.99 per song) over a year ago but they wanted not only DRM-free licensing in return, but over-the-air (cellular) iPhone downloads. It seems many, including Apple and the music industry, think that’s the Next Big Thing.
Still, things were tense down to the last few moments before the big Macworld 2009 announcement:
All the labels agreed except Sony Music. Its chairman, Mr. Schmidt-Holtz, wanted the pricing to go into effect right after the announcement, while Mr. Jobs wanted a longer time horizon. According to a person briefed on the telephone call, Mr. Schmidt-Holtz and Mr. Jobs had a heated exchange by phone on Christmas Eve. Eventually, Sony gave in and agreed to a longer waiting period.
With Steve Jobs (the smartest man in music?) on leave of absence, however, don’t think things will get any easier for the historically out-of-touch music industry. Insiders report that others inside Apple, including iTunes VP Eddy Cue, follow Steve Jobs’ line.
Apple and music aside, what does this mean for — you know — the end users? How important is downloading music over the cell network to you? Will it make you buy more music? And will some songs being cheaper, and others more expensive, change you buying habits as well?
C’mon. A day without a MobileMe post is like a day without rain. Or something. So after yesterday’s John Gruber vs. Om Malik showdown, former Apple insider Chuq Von Rospach has strapped on the gloves and joined the fray — in impressive fashion.
Says Chuq, after joking that Jobs is likely walking the MobileMe halls with a flame thrower round about now:
Gruber nails this (see below). MobileMe is a tiny thing compared to iTunes. Apple gets it, and executes it amazingly well. That this release was botched isn’t about Apple not having a clue, but about the MobileMe people either blowing it (I can think of any number of scenarios — scaling it hard). The ultimate failure seemed to be more capacity planning mistakes than anything else, if I’m guessing right. but the ultimate failure was not being willing to tell Steve “we aren’t ready” and taking that heat. They thought they could release and make it work, and guessed very wrong (or thought they were in good shape, which is worse).
The entire post is a fascinating read — chock full of insights, especially about new Apple VP of Internet Services (iTunes + MobileMe + App Store) Eddy Cue, whom comes off looking like a boss just a little to the right of Darkseid…
While David G. seems to have forgotten his pledge to update us on MobileMe’s status late last week, following what can only be called a disasterous launch, Steve Jobs seems to have just dropped the BOOM! on MobileMe’s status within Apple.
Ars Technica claims to have seen an email sent out late last night in which Jobs admits:
It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.
Instead of dropping MobileMe on/around July 11th, Jobs believes a staggered approach would have been better, where features and WebApps were rolled out one by one, each with considerably more testing. Saying MobileMe was “not up to Apple’s standards”, Jobs also said “The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”
How so?
Eddy Cue, former VP of iTunes, adds MobileMe and AppStore to his portfolio, and now reports directly to jobs as VP of Internet Services.
