All Articles Tagged exclusivity

We’ve had our fair share of gripes and complaints about AT&T here at TiPb but we don’t give them enough credit for trusting Apple and letting them go wild with the iPhone. Sure, they may be out to squeeze every dollar from their customers, but few carriers would even imagine giving Apple the freedom to create the. best. gadget. ever.

Plus, AT&T is well aware of the attention and added dollars they get by having an exclusivity agreement for the iPhone, so it comes to no surprise to us that one of those old, reputable, print companies is reporting that AT&T has added another year of exclusivity (until 2010 now). If AT&T were to lose the iPhone now, it’d be a complete disaster since the iPhone is starting to entrench itself in the market.

So I guess since AT&T will never give up on the iPhone, it’s on Apple to make every customers dream come true and deliver a fully unlocked iPhone. Maybe then, carriers will begin to lower their prices and the power will come back to the consumers.

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[Updated following Phone Different Podcast #19, see below!]

Way back in February, Apple’s Chief Operating Officer, Tim Cook said:

“We’re not married to any business model.”

At the time — and it’s scary how long ago it seems already — the iPhone was only available in the US, UK, Germany, and France, with rumors of Ireland and Austria waiting in the wings. What’s more, these were all exclusive deals, with Apple doing their best to lock the iPhone down to single carriers in each territory in exchange for lucrative — and unprecedented — revenue-sharing deals that some have estimated could be netting Apple up to $15 per month, per subscriber.

So, with a potential billion dollars on the table, while they weren’t married to it, they no doubt felt more than a little lusty.

But in true Apple fashion, invoking perhaps the pirate mantra of old, and embracing the same mindset that has them run iTunes as a near-loss leader, price-cut the iPhone a scant few months in, and offer cheap family upgrade options on their OS and iApps, it looks like Tim Cook was serious.

Read on to find out just how serious he was…

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Tom Cook, Chief Operating Officer of a little Cupertino company named Apple, spoke at the Goldman Sachs Investment Symposium, mercilessly teasing the faithful with the following bombs:

• Apple is not “married to any [single carrier exclusive] business model”. It’s apparently all about the “best phones in the world”, baby, and if unlocked, CDMA, and/or pre-paid proved, in the future, to provide the greatest sense of childlike wonder (or complies with future Congressional mandates), Apple could (possibly, maybe) go with that flow.
• Apple believes the global unlocking epidemic is a good sign of the iPhone’s potential, and that there will always be a percentage of unlocks in the wild because of the high demand.
• That the upcoming iPhone SDK would allow developers to “only be limited by [their] imagination.” (And whatever restrictions Apple imposes on accessing the metal and distributing via iTunes, ‘natch).

To the delight of Wall Street, Cook also continued to hold firm on the 10 million iPhone march through the end of 2008.

Check out Apple Insider for all the details.

Is Cook telling us Apple will make good on their promised smart phone utopia? Or Is he just cranking on his own mini Reality Distortion Field? Hit the comments and let us know what you think!