
Google Latitude — the service that either allows you to keep track of your friends or be stalked by stalking stalker types, depending on your point of view — is finally available for the iPhone and iPod touch. No, it’s not built into Google Maps as part of iPhone 3.1 with push update capability. No, it’s not built into Google Mobile app. No, it’s not even set up as an iPhone app in and of itself.
Google Latitude is a WebApp and it runs in Mobile Safari using the iPhone 3.0 geoLocation feature.
Apparently Apple, in their infinitely-looped wisdom, hasn’t yet deigned (or Google wouldn’t yet offer them the chance?) to build it into Maps, and Apple decided it would be too confusing to users to have another app on the iPhone thats shows the same Google maps. (And it’s not when simply framed by mobile browser chrome? Sigh.)
While Google inarguably makes among the best iPhone WebApps in the business, this doesn’t strike us an ideal solution. Still it is a solution for iPhone users desperate to get their Latitude on. Until Apple gets their act together on this, here’s official word from the blog:
Our Latitude web app provides all the core functionality you might expect: you can see the location of your friends on a map and modify your privacy settings so that you control how your location is shared and with whom. In fact, if my friends and colleagues back in London haven’t yet noticed my absence, they’ll see in Latitude that I’m currently vacationing on the beach in Australia. Hi guys, remember me!?
[...] To try Google Latitude, type google.com/latitude into your iPhone’s browser. And if you miss the experience of launching the app directly from your home screen, you can add a bookmark to the home screen by opening Latitude in Safari and tapping the + icon > Add to Home Screen > Add.
Wonder if Steve Jobs is already using it to follow Eric Schmidt….?
Posted on Thursday, Jul 16, 2009 by Rene Ritchie
File Under:News, Web Apps; Tags: 3.0, geolocation, Google, iphone 3.0, iphone OS 3.0, location based search, mobile safari, Safari

Google Blogs (via Gizmodo) has announced that the long-rumored Geo-Location based services in Mobile Safari are indeed included in iPhone 3.0 and being put to use in “My Location” searches by Google.com on the iPhone.
As of today, when you visit www.google.com from Safari on your iPhone 3.0, you can choose to turn on My Location by tapping on the link on the homepage. When you tap on the “update” link, your location will be updated and displayed right there on the homepage. Whenever you want to refresh your location, just tap the “update” link. Testing this in New York, my search for “jazz clubs” returned a handful of places within walking distance. I picked one, tapped the phone number, made a reservation, and we were set for the night.
As to privacy concerns, Google stresses the service is opt-in and can be turned off via the Preferences link at the bottom of the page. Also, it currently only works in English in the US and UK, though other languages and regions are said to be coming soon.
Good news for those looking for a local burger joint, bad news for those hoping Latitude wouldn’t be stuck in the browser…

Last week we posted on Google’s Latitude service coming to the iPhone by way of Safari. Of course, as Computerworld (via MacRumors) points out, for the location-tracking buddy service to work in the browser, the browser must support geo-location, and not just for Google.
According to BrowserSphere developers were told back in March that Safari would support the Geolocation JavaScript classes, which “work with the onboard location services to retrieve the current location of the device.”
So we guess IP addresses won’t be the only way for annoying web ads to try and localize us any more?