So while the dust is by no means settling following Google’s bombshell announcement of their free Google Maps Navigation app for Android 2.0, it’s thinning enough that we can start to survey the landscape again.

In terms of the iPhone, Google is saying they’re working with Apple to add the same or similar navigation features to the iPhone’s built in Maps application that Android 2.0 now enjoys. TechCrunch thinks that, in light of the Google Voice situation, Google should make Apple beg for what they say is best car navigation software, with the richest feature set in the space (or at least the US space, since it’s not international yet). They see it as a replay of when Apple had to beg Microsoft to keep Office on the Mac, with the cloud being the modern “killer app” equivalent of productivity software then.

Apple is in a terrible position here because the future of mobile apps are Web apps, and Google excels at making those. Apple needs Google, it’s most dangerous competitor in the mobile Web market, to keep building apps for the iPhone. Google would be foolish not to since the iPhone still has the largest reach of any modern Web phone. But it will no longer be a priority.

However, Google delivering Google services to Android — Google’s own OS — makes sense. Android got native push Gmail before anyone else (something most handsets still don’t enjoy, GoogleSync being the alternative). Likewise, Google Street View was first shown off on the Android during it’s initial unveiling.

For arguments sake then, let’s say Google does indeed work with Apple to bring Google Maps Navigation to the iPhone Maps app and to all those search-happy, high-value iPhone users’ eyeballs — again, for free — where does that leave existing, premium priced, iPhone turn-by-turn software makers?

Navigon, one of the highest grossing apps in the iTunes App Store, told TiPb:

[Google's] app is not available for the iPhone yet and on Android it’s just launching, so we’ll have to see how professional the navigation experience really is and how well the map material supports navigation functionalities. We have over 18 years of experience in the navigation field which lets us develop unique and high quality features not found on other navigation software and we are using maps that were created specifically for this use case. We provide excellent features such as Text-to-speech, Reality View™ Pro and Traffic Live and are convinced that consumers will pay extra dollars for a better, and more premium navigation experience. Besides, their solution is off-board which means that the navigation is interrupted when there is no cell phone signal available while our iPhone app is on-board and therefore works like a traditional navigation device – you will continue to get directions even without cell phone signal. This is particularly relevant in Europe where you have to pay extra roaming fees when using an off-board solution and traveling from one country to another. In addition, we already have navigation solutions for Android as well as WindowsMobile and Symbian smart phones on the market in Europe and are currently evaluating the options for launching some of these in the US as well – including Android. Our iPhone app is currently the top 3 grossing app in the App Store.

TeleNav, which supplies the service behind the subscription-based iPhone’s AT&T Navigator app, had this to say:

It’s premature to assume that this will have any dramatic impact on the industry. We will see how many phones the service launches on, the content and usability, as well as consumer feedback before we make any assumptions or conclusions about any impact on the industry. We know that people value navigation and are willing to pay for a high-quality, differentiated service.

Certainly there are many industries where people are willing to pay a premium price for premium services. Will navigation software for mobile devices be one of them? Or is paid navigation software about to go the way of paid web browsers?

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

What Google Navigation Means for iPhone Maps App, and for Turn-by-Turn Competitors

UPDATE 3: As pointed out in the comments, there’s no sign of ad support in Google Maps Navigation (at least not yet). It’s just free as in free.

UPDATE 2: According to Gizmodo, Google:

implied they are working closely with Apple now on [Google Maps Navigation].

iPhone 2.2 saw Google Street View, could iPhone 3.2 see Google Maps Navigation? Let the drooling begin!

UPDATE 1: Replaced video with official version, moved TechCrunch preview below the fold. Enjoy both!

ORIGINAL: Just a few hours ago TiPb posted about the rumors surrounding a free (with ad support, of course) Google Navigation app, and now TechCrunch has the goods — it’s real, and it’s (so far) exclusive to Android 2.0. And we quote:

• Search in plain English. No need to know the address. You can type a business name (e.g. “starbucks”) or even a kind of a business (e.g. “thai restaurant”), just like you would on Google.

• Search by voice. Speak your destination instead of typing (English only): “Navigate to the de Young Museum in San Francisco”.

• Traffic view. An on-screen indicator glows green, yellow, or red based on the current traffic conditions along your route. A single touch on the indicator toggles a traffic view that shows the traffic ahead.

• Search along route. Search for any kind of business along your route, or turn on popular layers such as gas stations, restaurants, or parking.

• Satellite view. View your route overlaid on 3D satellite views with Google’s high-resolution aerial imagery.

• Street View. Visualize turns overlaid on Google’s Street View imagery. Navigation automatically switches to Street View as you approach your destination.

• Car dock mode. For certain devices, placing your phone in a car dock activates a special mode that makes it easy to use your device at arm’s length.

To quote our own editor-in-chief, it looks “bad@$$”, and so far it also looks exclusive to the US, and to Android 2.0, at least for now. But come on Google, you want to give it to everyone outside the US too, right?

[via Chad!]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Updated: Google Maps Navigation [Free as in Just Free] for Android 2.0 — Coming Eventually to iPhone

Back in July, Apple stealthily acquired Placebase, a mapping company that provides a service similar to Google Maps, but with more robust customizations and set of APIs, called Pushpin, for layering data sets over maps.

Google and Apple have been steadily moving from friends to frenemies of late, with the advent of Android and CloudOS, the whole Google Voice and Google Latitude rejection brouhaha, and Google’s CEO leaving Apple’s board. TiPb’s conjectured that Apple might see Google as trying to take over everyone else’s platform as well, so it makes a certain amount of sense (especially given their history with the Mac) to have in-house backups for all the services Google currently offers for the iPhone. A billion-dollar data center might factor into that as well…

Given that Apple wrote the iPhone Maps app themselves, and just used Google for the backend, a switch to Apple Maps might even be transparent to the end user. TiPb’s also discussed Apple’s philosophy that the interface is the app, which again shows why Apple might be hesitant to give UI over to Google through Google Voice or Latitude — they can’t swap that out as easily.

Regardless, it will be interesting to see what an Apple Maps might look like…

(via 9to5mac and Computerworld)

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Apple Now Own Google Maps Competitor Placebase

So with my cable modem dead all of yesterday, what’s any self respecting TiPb editor to do? Document iPhone features, of course! Now, while Google supplies the APIs and data, Apple creates the front end client (which “blows Google away” according to what Steve Jobs said while on stage with Bill Gates back in 2007). What’s new in the iPhone OS 2.2 version of that front end? Click the graphic above for a large size look at how Google Maps flows together. Couldn’t squeeze everything in, of course (looking at you, position identifying pin drag!), but most of the important stuff should be in there, including:

• Get info on searched location and share that location via email
• Get directions to or from a location
• Cycle between driving, transit, and walking directions
• Get different transit times
• Get street-view environment of a location and maneuver around (the Apple Store was initially blocked by a truck, so I had to tap the arrow to “walk” a bit, and then swing around to look behind it).
• Tap the radar to back out of street view
• Double tap for on-screen controls
• Report inappropriate content to Google, which sends you a page on Safari

Anything big missing from the graphic? Let us know and we’ll (try to!) add it in.

Anything big missing from the Google Maps app? Tell us in the comments and who knows, maybe we’ll see it in iPhone OS 2.3!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Google Maps for iPhone OS 2.2 Feature Flow

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TiPb Presents: iPhone Live! Podcast #3

TiPb loves answering your emails, but we also love sharing our answers with the community in hopes that more people will benefit, and even better answers will present themselves (hey, that’s why we have them forums!). Today’s question comes from Chris:

“Why doesn’t the iPhone have real GPS?! Even the [redacted] Samsung Instinct has turn by turn! Why does Apple add [redacted] like street view [but] not the things users really want?”

TiPb answers after the break!

We’ve covered iPhone GPS and turn-by-turn navigation quite a bit here at TiPb, especially Dieter who lives out in the middle of somewhere and claims he needs it quite a bit. Why wouldn’t Apple add it indeed? Should be a no-brainer, right?

Well, here’s a few things:

1. Apple doesn’t really supply the GPS middlewhere on the iPhone. They have the chip, of course, and they made the UI (Steve’s even boasted about it on stage!), but the App itself is “powered” by Google Maps. So, the functionality of the App is in some ways limited to the functionality provided by Google. For example, we’re seeing street-view, transit, and walking directions in iPhone 2.2 Beta 2. Why? Because Google has been rolling that out across smartphone platforms, starting with Android. Do any devices have Google-powered tun-by-turn yet? Not to our knowledge. And there may be a reason for that…
2. Licensing conflicts. Google doesn’t own the maps they serve. They license them from Tele Atlas and Navteq. Dieter pointed out a while back that Google’s “API only provides Tele Atlas data, it appears that it’s prohibited from serving Navteq data. As early as ‘05 there has been speculation that there was some sort of license fight between Google and Navteq and both sides decided to take their ball and go home.” This looks like a pretty complicated and potentially deal-breaking deadlock (read the whole article for more). And it’s not the only legal problem…
3. Apple’s iPhone SDK agreement currently prohibits 3rd party turn-by-turn Apps. This could be to avoid the licensing issues mentioned previously, to leave the door open for an “officially licensed” version if Apple and Google can come to an agreement with the licensors (who may not want to see a competitive convergent device like the iPhone get that functionality), or because Apple feels they’ll be sued by the first brainiac who tries to switch between turn-by-turn and SMS and back while driving into a lake.
4. Why can’t TomTom or another dedicated GPS manufacturer release an iPhone App directly, using their own Apps? After all, TomTom has already said they’ve made their system run on the iPhone. The App Store has a reported 2GB size limit, so there’s likely space enough for a robust install. Despite the SDK licensing restrictions, however, would a company like TomTom feel iPhone App sales would make up for the loss of dedicated hardware unit sales they’d face? There have been stories about the dedicated GPS players fearing the iPhone (and other convergence devices) would put them out of business. Let’s remember when Popular Mechanics asked the president of a GPS navigation system manufacturer how he felt about the prospect of a GPS-enabled iPhone, the president said he was: “Scared [expletive]-less“.
5. Could all of the above issues be at play? Apple’s head of iPhone Marketing, Greg “Joz” Joswiak, previously said: “there are some murky “complicated issues” preventing driving directions apps at the moment. ‘It will evolve. I think our developers will amaze us.’ “

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

TiPb Answers: Why is There No Turn-by-Turn Navigation on the iPhone?

Dieter’s been saying for a long time that Google hearts the iPhone — and why wouldn’t it, it delivers an incredible amount of mobile eyeballs for advertising. We’ve also said that the ultimate edge the iPhone enjoys over Android is that while Google produces great service for both Android and the iPhone, Apple only produces for the iPhone. The iPhone gets the best of both worlds. Latest case in point, iPhoneYap (via Apple Insider) has posted extensive screenshots of the new Google Maps 2.2, and it looks like we’re getting:

• Public transit directions (including schedule info)
• Walking directions
• Street view
• Location Sharing

Sampling of images after the jump, see the full gallery at iPhoneYap

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

More iPhone 2.2 Google Goodness: Transit, Walking, Street-View, and Share Location!

The iPhone Map App, which leverages Google’s mapping services, became location aware with 1.1.3, and GPS enabled with the iPhone 3G and 2.0.

Basically, it superimposes a blue circle around the area it believes you’re located. More confident the belief, smaller the circle. GPS lock, and a blue dot shows up. Only problem? Sometimes there’s not dot and Google’s lack of confidence results in a pretty huge circle. Well, last week Google’s blog announced some improvements:

With today’s launch, your location estimate will be centered closer to your true location, and we have also improved the calculation of just how good our estimate is. When we originally launched the “blue circle” on Google Maps for mobile, the circle usually stayed the same size no matter if you were in downtown Manhattan or rural Iowa. Now, the next time you’re using Google Maps in downtown Manhattan, expect to see a much smaller circle that’s also far more accurate. Conversely, when you’re in a lightly populated area like rural Iowa, expect to see a much larger circle which also happens to be centered closer to your true location.

The best news? No update required. Anything tapping the Google force for location — including the iPhone, benefits automatically! Enjoy!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Google Location for iPhone: Smaller is Now Better!

We agree with Crackberry Kevin getting this and WMExperts blogging about it, and you know how crazy that makes us…

Why so? Google is playing a cagy game of supplying services to all major platforms while simultaneously deploying their own smartphone OS with Android, browser with Chrome, and likely in the labs, computing OS with gLinux. Gotta keep the existing big players happy; gotta have their own backups in place just in case same big players get unhappy (or unruly). Smart strategy, equal parts Microsoft and Apple.

And it will benefit iPhone users in the short term, perhaps more than any other platform base. See, we already get helpful Google web services, and maybe some Chrome innovation will filter down to WebKit and get picked up for MobileSafari (minus the troubling security and privacy issues, of course). But here’s the thing: The iPhone didn’t get location aware Google Maps until firmware 1.1.3 was shown off at Macworld 2008, which if memory serves was after other smartphone platforms announced it (and after people complained about the iPhone not having it). Heck, other smartphones had Google Maps before there was an iPhone. But their UE (User Experience) wasn’t very good. Early soviet design comes to mind.

In his joint talk with Bill Gates at D All Things Digital, Steve Jobs talked about the iPhone Maps App, and how it “blew away” every other maps app. And he was right. If you haven’t watched the video above, watch it. Forget Street-View and look at the UE. Yes, Blackberry users really have to experience that only a daily — or hourly — basis. Then tap open Google Maps on the iPhone. Now imagine that with Street-View carefully, expertly — beautifully integrated, because that’s likely the next addition to that particular app.

Are we jealous? For now, you bet. But we’re also grateful to our Crackberrian and WinMobile friends for putting up with that kludge until Apple wraps it up the way it’s meant to be wrapped — in just the precisely proper Jobs’-approved shade of gray, no doubt.

(That is, unless they keep the good stuff for Android from now on…)

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Google Street View Mobile: Better to be First or Best?

UPDATE: Our ace commenters point out this is something Google has been pushing for a while now, pre-2.1, although it may be slowly moving across the US and hasn’t been getting tons of attention everywhere yet. As the effect is likely part of the image downloads, Google can probably push new images any time they like, and not have it bound to any specific point release, so that makes the kind of sense that does. Still, pretty awesome feature!

Original post:

Eagle-eyed reader Gregory just sent this in and as Neo would surely say — WHOA!

Looks like for San Francisco, which is pretty much home turf for both Google and Apple, the built in iPhone Maps App now boasts 3D buildings! The renderings are in Map mode (Satellite and Hybrid modes have photographic buildings, after all!) and are pretty dang spiffy if you ask us.

Now, while I can see them if I search for San Fran, when I search for my hometown of Montreal, I get no such love. How about you and your city? Got 3D?

Thanks Gregory!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Updated: 3D Buildings in Google Maps for iPhone 2.1?!