It’s been an interesting road since Apple launched iTunes Plus, originally only offering DRM-free music for EMI and independent labels. Now everyone is on board — or will be by the end of April — and Apple has righted the wrong of requiring every track to be updated all at once. So what else is going on?
Seems like Apple accidentally charged some upgraders $9.99 to take their albums to iTunes Plus, but Macworld says Apple is making it right:
Your request is flagged for follow-up and I will contact you once I can fully refund your order. Please note that processing can take up to five business days from the date of purchase. I also issued 5 courtesy song credits for any inconvenience this issue may have caused you.
The move to iTunes Plus has also helped get Norway to put its anti-competitive hammer away, according to Ars:
The DRM-free tracks (iTunes Plus) are now compatible with any music player that can play AAC files and are therefore free of the restrictive iPod tie-in that has annoyed so many customers. “We have no reason to pursue them anymore,” Norway’s consumer mediator Bjoern Erik Thon told AFP.
Norway should have, of course, being going after the record labels instead of Apple, but we’ll let bygones be bygones now, won’t we?
We’ve heard rumors about this before, but now the New York Times (via MacRumors) is pretty much coming right out and saying it. Apple was ready to give up their uniform pricing model ($0.99 per song) over a year ago but they wanted not only DRM-free licensing in return, but over-the-air (cellular) iPhone downloads. It seems many, including Apple and the music industry, think that’s the Next Big Thing.
Still, things were tense down to the last few moments before the big Macworld 2009 announcement:
All the labels agreed except Sony Music. Its chairman, Mr. Schmidt-Holtz, wanted the pricing to go into effect right after the announcement, while Mr. Jobs wanted a longer time horizon. According to a person briefed on the telephone call, Mr. Schmidt-Holtz and Mr. Jobs had a heated exchange by phone on Christmas Eve. Eventually, Sony gave in and agreed to a longer waiting period.
With Steve Jobs (the smartest man in music?) on leave of absence, however, don’t think things will get any easier for the historically out-of-touch music industry. Insiders report that others inside Apple, including iTunes VP Eddy Cue, follow Steve Jobs’ line.
Apple and music aside, what does this mean for — you know — the end users? How important is downloading music over the cell network to you? Will it make you buy more music? And will some songs being cheaper, and others more expensive, change you buying habits as well?
When Apple first announced it was going DRM-free at Macworld 2009, they set up a system where users who previously bought the old, lower quality, copy-protected music could upgrade to the new, higher-quality, non-protected music for $0.30 per single track.
Problem: it was all or nothing. If you had 100 tracks, you had to upgrade every single one of them, all at once, which would set you back $30 (or $300 for 1000 tracks). Now, Macworld (via TUAW) says Apple has seen the light, bowed to pressure, or otherwise fixed the lame, and is allowing users to pick and choose, and upgrade only the music they want on a per track basis.
So, head on over to iTunes to see which of your music tracks [iTunes link] are eligible for upgrade, but make sure you have 1-Click enabled (for now, to avoid some sort of glitch in the system).
Seems like a great step in the right direction for us. Anyone more likely to upgrade now that we don’t have all-or-nothing dangling over us?
What finally made Apple and Steve Jobs relent on their previously locked-in-stone $0.99 single price for single songs iTunes business model? Many suspected it was the lure of DRM-free music, which the record labels (except EMI) had been withholding from Apple and providing competitors like Amazon MP3 in an attempt to break the iTunes juggernaut.
Maybe not, however, according to Ars Technica (referencing the Associated Press):
the key negotiating component was over-the-air downloads for the iPhone. The record companies held out on allowing users to download songs on the 3G and EDGE networks (instead of just WiFi) until Apple relented.
While this might seem strange, technically many users probably don’t care (or don’t even know about DRM) unless they run into the old 5-machine limit or try to move their protected music outside the iPod ecosystem. However, anyone hitting the iTunes icon on the iPhone and getting the message to switch to WiFi likely suffers a bad user experience. Then again, strange is normal in a strange industry filled with strange old media dinosaurs, innit?
Higher prices, according to the article, are also intended to make discounted song bundles seem like better values.
How important is 3G or EDGE downloads to you? Worth the potential cost bump for premium “hot” singles? Mitigated at all by the thought of cheapo bundles of the same? Let us know!
Phil Schiller, during his Macworld Keynote (see our MASSIVE live blog!) today, announced — as rumored — that iTunes is going DRM-Free! 8 million songs will be available in higher-quality 256-bit, DRM-free iTunes Plus format immediately, the remaining 2 million or so songs following by the end of the quarter.
In order to wrestle this concession from Big Music, however, Apple had to give them a concession of their own: variable pricing. Apple had long resisted this policy, preferring the unified $0.99 model (a brief flirtation with $1.29 iTunes Plus pricing not withstanding). Today, however, Schiller announced a 3 tiered structure:
- $0.79 for older, catalog songs
- $0.99 for mid-tier
- $1.29 for premium (hot new singles?)
Upgrading will cost $0.30 per song, $060 per music videos, and whole albums for 30% of the album price.
So, is it working for you yet? And are you upgrading? Or just buying new song?
Pre-Macworld rumors are flying with CNet reporting that Apple has finally succeeded in getting Big Music to allow iTunes to sell DRM-free (non-copy protected) music, something long ago granted to competitors like Amazon MP3.
The cost? Variable pricing. Apple has tried to hold the line at a consistent $0.99 per song pricing (briefly flirting with a premium $1.29 for iTunes Plus’ higher bit-rate, DRM-free music before dropping it back down to $0.99 as well). Now, the same rumor holds that Apple will let Big Music sell the latest, hottest hits at a much higher rater, and older, catalog titles at a reduced $0.80 price point.
The best news for iPhone owners? The iTunes Store App currently only allows music downloads via WiFi, but that might also be changing — to direct downloads via EDGE or 3G.
Would you be willing to pay more for the Top Tens and less for the oldies? Or did they have you at iPhone 3G downloads?
Apple Insider has published a rumor saying Apple’s iTunes service is about to match Amazon MP3 by going DRM free. This follows on a previous story saying Apple was in negotiations to do just that.
Since the introduction of iTunes Plus (the name given to the higher-quality 256 bit DRM-Free music), only EMI has allowed Apple to carry their music in that format, with Warner, Sony, and Universal refusing to do so, instead only offering them to iTunes competitors like Amazon, Napster, etc.
What’s changed? Maybe nothing. Or maybe iTunes has just kept growing stronger and is now in a position where they can negotiate the same, consumer friendly deal?
The rumor says we may see the change as soon as tomorrow, December 9th.
