Facebook 3.02, i.TV 2.0, and QuickOffice 1.4 — among many others, no doubt — have just hit the App Store, and what do they bring to the iPhone this time around?
Facebook 3.02 [Free - iTunes link] contains the obligatory bug fixes as well as VoiceOver support. Very nice!
QuickOffice 1.4 [$14.99 - iTunes link] now provides support for creating and editing Microsoft Office 2007 Word and Excel files (DOCX and XLSX)
i.TV 2.0 [Free - iTunes link] offers a slew of new features, including remote control frameworks, push notification, and more.
i.TV just let TiPb know they’ve submitted version 2.0 of their popular iPhone and iPod touch app to the iTunes App Store. What’s in store for us this time out?
Push Notification for TV shows
Tap to download from iTunes
TiVo Remote via the introduction of “Remote Control Framework”:
i.TV now combines the TV guide and the remote control on an iPhone or iPod touch. Remote controls are powered by the i.TV Remote Control Framework, which allows third parties to develop remote controls for use on the i.TV platform.
It’s interesting to see how developers try to monetize their work in the iTunes App Store. With the downward pressure towards $0.99 or free apps, many turn to advertising to make up the difference, but users are getting increasingly oblivious to advertising at the same time.
i.TV, as part of their recent update, has tried to make advertising more compelling by making it more interactive. It’s an interesting strategy:
: i.TV introduces the world’s first “shakable” ad. This limited release “Shake-down 2 Get Down” campaign from Dockers features Dufon, from the dance expressionist group “Circle of Fire.” When you see the ad pop up, just shake your device to make Dufon dance!
Even if that loses its appeal after the first few times, it will likely still make a stronger impact than static text or banners. Can developers keep the pace of advertising innovation in line with that of the apps themselves? That remains a question.
The i.TV update also includes a dedicated tab for Comcast subscribers, the world’s first “shakable” advertisement, AT&T U-verse listings and major performance improvements.
We’ve talking about i.TV here on TiPb before, so what could get us to do it again? How about Netflix. How about built in? How about now!
Justin writes in to tell us about the awesomeness:
Netflix integration on [brings] a catalog of over 100k DVDs to our popular iPhone application. In addition to this, users can now manage their Netflix DVD and instant streaming queues straight from their iPhone or iPod touch.
We’ve talking about i.TV here on TiPb before, so what could get us to do it again? How about Netflix. How about built in? How about now!
