Facebook 3.02, i.TV 2.0, and QuickOffice 1.4 — among many others, no doubt — have just hit the App Store, and what do they bring to the iPhone this time around?

• Facebook 3.02 [Free - iTunes link] contains the obligatory bug fixes as well as VoiceOver support. Very nice!

• QuickOffice 1.4 [$14.99 - iTunes link] now provides support for creating and editing Microsoft Office 2007 Word and Excel files (DOCX and XLSX)

• i.TV 2.0 [Free - iTunes link] offers a slew of new features, including remote control frameworks, push notification, and more.

If you update, let us know what you think!

[Thanks to everyone who sent these in!]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Quick App Updates: Facebook 3.02, QuickOffice 1.4, i.TV 2.0

i.TV just let TiPb know they’ve submitted version 2.0 of their popular iPhone and iPod touch app to the iTunes App Store. What’s in store for us this time out?

• Push Notification for TV shows
• Tap to download from iTunes
• TiVo Remote via the introduction of “Remote Control Framework”:

i.TV now combines the TV guide and the remote control on an iPhone or iPod touch. Remote controls are powered by the i.TV Remote Control Framework, which allows third parties to develop remote controls for use on the i.TV platform.

How’s all of that sound to ya?

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

i.TV 2.0 Intros Push Notification, iTunes Download, and “Remote Control Framework” for iPhone

It’s interesting to see how developers try to monetize their work in the iTunes App Store. With the downward pressure towards $0.99 or free apps, many turn to advertising to make up the difference, but users are getting increasingly oblivious to advertising at the same time.

i.TV, as part of their recent update, has tried to make advertising more compelling by making it more interactive. It’s an interesting strategy:

: i.TV introduces the world’s first “shakable” ad. This limited release “Shake-down 2 Get Down” campaign from Dockers features Dufon, from the dance expressionist group “Circle of Fire.” When you see the ad pop up, just shake your device to make Dufon dance!

Even if that loses its appeal after the first few times, it will likely still make a stronger impact than static text or banners. Can developers keep the pace of advertising innovation in line with that of the apps themselves? That remains a question.

The i.TV update also includes a dedicated tab for Comcast subscribers, the world’s first “shakable” advertisement, AT&T U-verse listings and major performance improvements.

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

i.TV Makes Nice With Comcast, Shakes Up Advertising

Justin writes in to tell us about the awesomeness:

Netflix integration on [brings] a catalog of over 100k DVDs to our popular iPhone application. In addition to this, users can now manage their Netflix DVD and instant streaming queues straight from their iPhone or iPod touch.

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

i.TV Gets its Netflix On!