Apple VP of Industrial Design, Jonathan Ive discusses the philosophy behind everything from the iPhone to the iMac for the documentary Objectified and, quite frankly, shows why he’s the best there is at what he does, and why what he does is oh, so nice.

Watch the video. Especially if you’re designing for Apple’s competition. Please.

[via Ryan Block]

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iPhone Designer Jony Ive “Objectified”

While conducting a follow-up interview for the upcoming documentary, Objectified, the film makers were able to catch not only a rare glimpse inside Apple’s design guru Jony Ive’s studio, but managed to snap an almost unheard of picture of the man himself at work. (via Daring Fireball)

This is where the iPhone was designed and prototyped, people. We’re talking unicorns being born or Norse dwarves forging Uru hammers or something…

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Birthplace of the iPhone: Rare Glimpse of Apple Design Studio

Jonathan Ive, me thinks you’re going to need a bigger mantle, what with all the awards Apple’s VP of Design keeps taking home!

This time it’s the IDEA (International Design Excellence Awards) handed out by BusinessWeek. In addition to the Gold prize for the original iPhone 2G, Apple also received Gold IDEA’s for the MacBook Air and Bluetooth Keyboard, and a Silver for the redesigned iMac. These four — the most of any company this year — brings Apple’s lifetime IDEA total to 13.

Congratulations!

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iPhone Wins International Design Excellence Awards

At the rate Apple’s Vice President of Design keeps winning awards for the iPhone, he’s going to need a bigger mantle! Last time it was the unprecedented (and continued!) domination of the uber-elite Black Pencil, now it’s the Mobile Data Association 2008 MDA Personal Achievement Award.

Said the judges of Ive’s iPhone design:

“It sets the bar very high for all present and future competitors and as such, is shaking the mobile phone industry. We look forward to seeing Ive’s design innovation continuing to challenge the mobile world.”

They’re right. For the last long while, when it comes to consumer electronic design, there’s been Apple’s Ive and pretty much nobody else.

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iPhone Wins — Again! Ive Takes Home MDA Design Award

If Steve Jobs is the patron behind the concept of the iPhone, then Jonathan Ive is certainly the artist whose hand crafted its ultimate realization.

Apple’s reclusive Vice President of Design recently spoke with the Independant’s Claire Beale on the nature of design, winning an unprecedented six (6!) Black Pencil awards, and what drives Apple’s success:

“We have a very clear focus that all the development teams at Apple share, a focus around trying to make really great products. That can sound ridiculously simplistic, almost naive, but it’s very unique for the product to be what consumes you completely. And when I say the product I mean the product in its total sense, the hardware and the software, the complete experience that people will have. We push each other, we’re very self-critical and we’ll take the time to get the product right.”

Witness, of course, the iPhone.

Be sure to hit the read link for the complete article.

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Interview with iPhone Designer Jonathan Ive

The D&AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must be a mantle-straining load down at Apple Design VP Jonathan Ive’s house.

Steve Jobs, Ive, and their iPhone, which has already been cleaning up on the award circuit, secured the creative industry’s top prize, with a second award being given to the latest aluminum iMac as well.

This makes 6 total Black Pencils (and “innumerable”, if lesser, Yellow Pencils) for Apple and Ive, the most for any company since the D&AD began handing out the trophy instruments back in 1963.

Makes sense. Apple not only cares deeply about design, but understands how form is inextricably linked to function.

Congrats!

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iPhone Wins D&AD “Black Pencil” Design Award

Pop quiz, hotshot: You’re the acclaimed director of Finding Nemo and a Bug’s Life. Your latest project, Wall-E, requires a state-of-the-art-of-design robot straight from the 26th century. What do you do?

If you answered, call your boss Steven P. Jobs, who also happens to run a little, perennially design-award winning, consumer electronics company called Apple, and see if he can hook you up with uber-designer Jonathan Ive, than you, like Andrew Stanton, are correct.

Ive, the genius behind Apple’s industrial design team, oft-(poorly)-imitated industry trend-setter, and innovator of the twin-injection plastics technology seen in the iPod and the aluminum and glass innovations in the iMac and iPhone, was uniquely positioned to glance just that far into the future, whether or not he could declassify said glance:

Stanton said that it was a “lovefest” with Ive, but that the notoriously tight-lipped design wizard offered few specific modifications. “Apple is so proprietary and so secretive that he couldn’t even really allude to where the future of technology was going,” says Stanton. “The most he could do is nod his head to the things we said we wanted to do.” (Through a spokesman, Ive declined to comment.)

Is Eve just a cute CG character for this summer’s Pixar blockbuster, or a glimmer of iPhone (iDroid?) designs to come? Only Ive knows for sure, and he ain’t sharing.

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Mr. Ive Goes To Hollywood: iPhone Designer Designs for Wall-E