Tech writer Steve Gilmorr grabs his Sanyo Xacti cam and hits the headquarters of Salesforce.com to interview Marc Benioff, Doc Searls, Dan Farber, Robert Scoble, and other technocrats to share opinions on various topics including iPhone and Microsoft’s waning dominance. Enjoy.
It fascinates me that Apple’s marketing and commercial videos for the iPhone so far has also been all training. They show the iPhone being used for the main tasks that people will use, and that’s it. The interface is good enough that it sells itself and doubles as a training video, which is brilliant.
They really want you to be able to use the device without you ever getting the Glazed Eye or the Thousand Yard Stare.
Hey iPhone users, eMusic has your number! Well not exactly. They won’t be calling you on your phone, but they are however giving away 35 free (yes, that’s free as in beer) tracks for iPhone users who sign up for a trial membership of eMusic’s popular music service. This offer is supposedly “no strings attached’ meaning you can sign up, download your free tracks, then cancel and still keep my your music. Not that I endorse such behavior. Looks around nervously
Sign up now and they’ll also throw in a free hat! No, sorry no hat either. I am such a tease today.
AT&T’s recently announced peer to peer content service, called Video Share, won’t work with iPhone. Why? Because the service requires a 3G network connection. You know, 3G? That lamentedly lacking technology in iPhone?
This is a very professional video even if it is faux. I like it better than the real ads made by TBWA\Chiat\Day. The producer of this video even created a website for it. Check it out.
Read Thanks to Sam Mistrano for the tip
John Markoff of NYT waxes philosophical on the argument over hardware buttons vs. bitmap screen in his latest editorial.
The downside is that typing is done by pecking on the screen with thumbs or fingers, something hardly anyone outside of Apple has experienced yet. “The tactile feedback of a mechanical keyboard is a pretty important aspect of human interaction,” said Bill Moggeridge, a founder of Ideo, an industrial design company in Palo Alto, Calif. “If you take that away you tend to be very insecure.”
Solutions Research Group has published an interesting study profiling the demographic of iPhone users most likely to be wasting their time in the waiting line outside Apple Stores on June 29. I know I’ll be standing in line to, so stay out of my way, cause I’m in it to win it!
Uncle Walt has an iPhone and is eagerly showing it to anyone he can impress. His impression so far is mixed, with the onscreen keyboard being the crux of his unease.
“I don’t know whether I’ll give it a good review or not,” he said, noting that he will use the phone for the next couple of weeks before writing his review. “I can already see some things I don’t like about it. I see some other things that I do like a lot about it.”
There’s a great article at Communities Dominate Brands that does a fair job of explaining why the iPhone will be a watershed moment in the mobile market. It’s a long article, but a good in-depth read as to how the iPhone is predicted to ‘frame the discussion.’ Other smartphones are going to be compared to the iPhone; it becomes their yardstick to measure against.
“What will change? Pretty much everything. And funnily enough, most of it is not actually caused by the iPhone, they only happen to occur so closely to the iPhone, that the iPhone will be given much of the credit.”
Tomi Ahonen (with a name like that he can only be Finnish) goes on to state what the iPhone will do to mobile handset design, mobile internet, mobile advertising, mobile media, Silicon Valley, the blogging communities, mobile messaging, and the inevitable roar of media come June when the device is actually available.
“But the level of the noise around mobile will double in June. Very many big guns will join the game. That is good. And it will be a change from an old Era, where handset makers like Nokia and Motorola ran the show with the major mobile operators (carriers). Now media giants will join in, as will major IT players and internet companies.”
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