All Articles Tagged nbc

Big Media, which pretty much makes the loons in Big Music seem reasonable, witnessed NBC have the distributive equivalent of a hissy fit last year when they pulled their content from iTunes. At issue? They wanted more control over pricing. They said they wanted lower prices. Anyone ever seen media lower prices on anything established? No. Us neither.

Apple said NBC wanted to be able to charge up to $4.99 per episode of TV, much of which was 22 min. long and had already aired “for free”, and that they wanted to be able to bundle content together so, for example, if you wanted Hot Show X, you had to take Dud Show Y as well. Anyone ever seen media overcharge, re-release “Special Editions” to double dip, and raise the prices of movie downloads to DVD levels (when it costs them nothing to distribute and includes none of the bonuses typically packaged with a DVD)? Yeah. All the time.

Still want to give NBC the benefit of the doubt? Remember, one of their demands for coming back was that Apple block non-commercial content from iPods and iPhones. I.e., if you can’t prove you bought your show specifically for the iPhone (no content swapping from your PVR! And no home movies!), you’re a de facto pirate.

After trying all sorts of disruptive alternate markets, including giving their content (”their” in that they own it, but typically did not create, direct, produce, star, or otherwise do anything but cull and cancel it), away for free on Hulu (to people in the US, at least) along with a back-door onto the iPhone, and through other online distribution models, at Apple’s September “Let’s Rock” event, it was announced NBC was coming back to iTunes.

The results? Check them out after the break…

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Well, NBC is still boycotting iTunes, but in a surprising move, they’re back on the iPhone (and iPod Touch). How? Streaming live through the built-in to MobileSafari QuickTime player — take that, Flash snobs! — and without advertising!

Silicon Valley Insider has the Hulu-trumping details:

NBC is streaming full episodes of “The Office” and “30 Rock” to the iPhone in unprotected Quicktime format. Without advertising. Go figure. To get there, go to nbc.com on an iPhone (or presumably, an iPod touch). Scroll past Howie Mandel and Sam Waterston, and NBC invites you to “WATCH FULL EPISODES!” Be warned: the quality is pretty bad and our borrowed iPhone froze twice.

Now, while I do get a snazzy iPhone-optimized web page, I don’t get the watch full episodes option (probably because I’m not in the US, and were I to see such US content, the world would explode), so if you get it to work, please let me know, and let me know how well!

NBC done gone lost their rainbow peacock’d minds? Maybe, if Gizmodo is properly quoting their Chief Digital Officer, George Kliavkoff:

“We’d love to be on iTunes. It has a great customer experience. We’d love to figure out a way to distribute our content on iTunes.” [They want more money per show to] “reflect the full value of the product.” [And for iTunes to block you from loading pirated content onto your iPod.] “If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy [sic] measures. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products.”

Huhbuwhat?!

NBC is currently turning down $1.99 per 22-44 minutes of The Office or Battlestar Galactica. 2 bucks for content previously aired on FREE television, which can be easily, legally (and much to their chagrin and previously failed efforts to block it) taped or PVR’d. They’re turning down that EXTRA money because they want MORE of it, and they want iTunes to prevent you from, say, shifting that FREE content from your PVR or media center to your iPhone without paying MORE of that EXTRA money?!

Dare I suggest the only reason the pirates exist is because of Big Media’s greed and short sightedness. The minute they charge fair prices for fair use, given the low barrier of entry and elegance of use of iTunes’ interface, the piracy disappears for everyone but zealots. (Never mind the marketing value of downloads alone — The Office being a prime example.)

Apple really can’t pull the trigger on their DVR patent fast enough.

What do you think?

There’s a great article over at the Salt Lake Tribune, titled “NBC is loser in spat with Apple.” It’s a good article, insightful in most of its points, but the title makes me feel left out. What about my suffering? I lost something too, eh? At any rate, it’s well worth the read. It appears the only language that Vince Horiuchi speaks is “money quote.”

Finally, NBC, which is in fourth place in the ratings, needs iTunes to drum up interest in its series. [...] It also doesn’t help that this deal went sour just before the start of the fall TV season, when millions will be turning to iTunes to get episodes of new shows. [...] NBC, like all the other television networks, doesn’t understand why downloadable content is going to change the face of TV. They just want to make money off it.

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