During the It’s only rock and roll, but we like it special music event, as usual, Apple spent some time up front discussing numbers. And as is increasingly usual when it comes to the music leg of their business, those numbers tend towards the HUGE. To date:
- 30 million iPhones sold
- 20 million iPod touches sold
That makes 50 million iPhone OS X platform device on the market, up from 45 million on July 21.
- 75,000 apps in the iTunes App Store
- 1.8 billion downloads (not counting updates)
Still no breakdown of paid vs. free, but up from 3,000 this time last year, and 65,000 and 1.5 billion back on July 14.
In terms of games, compared with other mobile platforms, here’s the library count:
- 21,178 for Apple iPhone/iPod touch
- 3,680 for Nintendo DS
- 607 for Sony PSP
But wait, there’s more…
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As part of the iPhone 3.0 Preview Event today, Apple announced that their iPhone OS, which powers both the iPhone and the iPod touch, is now on 30 million devices — including 17 million iPhones (presumable 2G and 3G) by December, 2008. And while we’re admittedly mathlexic around here, but that sounds like the first admission of iPod touch sales to us, which would peg them at 13 million?
Along with previous stats that have been guestimated (like 25,000 apps in the App Store), Apple also announced over 800 million app downloads (!!) to date, and 800,000 iPhone SDK downloads as well.
Staggering. Numbers. Indeed.
So while Apple is ramping up production of the iPhone 3G, it looks like the rest of the cell phone industry is in a serious slump. Kind of. According to the NPD, (via Ars Technica) only 28 million cell phones were sold this quarter representing a 13% year-to-year decline. But looking specifically at the model-by-model numbers, it looks like everyone is enjoying success on Motorola’s dime.
“Quarterly unit-sales of handsets fell to their lowest level, since NPD begin tracking the category in 2005,” NPD director of industry analysis Ross Rubin said in a statement. “Even so, most major manufacturers picked up market share that was lost by Motorola.”
But it’s not all bad news for the industry. Phones with QWERTY keyboards saw a 28% increase in sales and smartphones increased sales by 9%. The average price of a cell phone sold increased by 14% to $84 year-to-year. Consumers are more likely to spend more money on a handset since the iPhone was introduced and that feeling extends toward Blackberries, HTC devices, etc.
In related news, MobileSafari has been on an absolute tear since the release of the iPhone 3G. According to Analysts, (via MacDailyNews) MobileSafari has nearly doubled its market share to 0.31% since the launch. Doing rudimentary math, having more handsets on the market that are twice as fast as the old one, well, I guess it adds up.
And to top it all off, our friends at Engadget have created an iPhone specific web page. Why, you ask? Because in 2008, the iPhone/iPod Touch Family has accounted for nearly 96% of all mobile views on their full Engadget site. That’s just jaw dropping.
So that’s the state of the industry. Surprised that the iPhone 3G has had such an effect on the numbers? What’s to come?
