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<channel>
	<title>The iPhone Blog &#187; powervr</title>
	<atom:link href="http://www.theiphoneblog.com/tag/powervr/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theiphoneblog.com</link>
	<description>For people who dare to Phone Different.</description>
	<lastBuildDate>Sun, 22 Nov 2009 21:58:41 +0000</lastBuildDate>
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			<item>
		<title>iPhone 3G S Uses PowerVR SGX to Become One with Speed Force</title>
		<link>http://www.theiphoneblog.com/2009/06/09/iphone-3g-powervr-sgx-speed-force/</link>
		<comments>http://www.theiphoneblog.com/2009/06/09/iphone-3g-powervr-sgx-speed-force/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 02:29:47 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chipset]]></category>
		<category><![CDATA[iphone 3G S]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[powervr sgx]]></category>
		<category><![CDATA[speeds and feeds]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=9070</guid>
		<description><![CDATA[

Apple Insider reveals that:


  Sources have now reported that Apple has detailed that Imagination&#8217;s PowerVR SGX is indeed the graphics processor used in the iPhone 3G S, and that it is &#8220;designed for OpenGL ES 2.0.&#8221; The new 2.0 specification of OpenGL for Embedded Systems eliminates most of the fixed-function rendering pipeline for a [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/06/09/iphone-3g-powervr-sgx-speed-force/">iPhone 3G S Uses PowerVR SGX to Become One with Speed Force</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2009/06/iphone_3g_s_speed_force.jpg" alt="iphone_3g_s_speed_force" title="iphone_3g_s_speed_force" width="497" height="217" class="aligncenter size-full wp-image-9071" /></p>

<p><a href="http://www.appleinsider.com/articles/09/06/09/iphone_3g_s_to_use_powervr_sgx_gpu_core_for_opengl_es_2_0.html">Apple Insider</a> reveals that:</p>

<blockquote>
  <p>Sources have now reported that Apple has detailed that Imagination&#8217;s PowerVR SGX is indeed the graphics processor used in the iPhone 3G S, and that it is &#8220;designed for OpenGL ES 2.0.&#8221; The new 2.0 specification of OpenGL for Embedded Systems eliminates most of the fixed-function rendering pipeline for a programmable approach to 3D rendering using shader programs. </p>
</blockquote>

<p>So while we&#8217;re not yet getting that PA Semi + multicore ARM/PowerVT + OpenCL + Papermaker + ATI gurus <a href="http://www.theiphoneblog.com/tag/chipset">system on a chip</a> we&#8217;ve been fantasizing about this year&#8230; we&#8217;re still getting a clear focus on speed from Apple. And that&#8217;s a Good Thing.</p>

<p>Oh, and yeah, that&#8217;s totally the Kingdom Come Flash trouncing his golden age and silver age counterparts in the graphic above. /geek.</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/06/09/iphone-3g-powervr-sgx-speed-force/">iPhone 3G S Uses PowerVR SGX to Become One with Speed Force</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/06/09/iphone-3g-powervr-sgx-speed-force/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Imagination Details PowerVR Graphics Multi-Cores Destined for Next Gen iPhone?</title>
		<link>http://www.theiphoneblog.com/2009/03/18/imagination-details-powervr-graphics-multicores-destined-gen-iphone/</link>
		<comments>http://www.theiphoneblog.com/2009/03/18/imagination-details-powervr-graphics-multicores-destined-gen-iphone/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 15:26:17 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[multi-core]]></category>
		<category><![CDATA[opencl]]></category>
		<category><![CDATA[powervr]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=7611</guid>
		<description><![CDATA[

Imagination makes the PowerVR graphics core chip (GPU) that powers the current generations of iPhone and iPod touch handsets. Apple likes them enough to have become a huge licensor and even investor in the company. Well, it&#8217;s looking like that investment may pay off for iPhone users in the next generation iPhone and iPod touch [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/03/18/imagination-details-powervr-graphics-multicores-destined-gen-iphone/">Imagination Details PowerVR Graphics Multi-Cores Destined for Next Gen iPhone?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.theiphoneblog.com/images/stories/2008/11/ipod_touch_faster_iphone_3g.jpg'><img src="http://www.theiphoneblog.com/images/stories/2008/11/ipod_touch_faster_iphone_3g.jpg" alt="" title="ipod_touch_faster_iphone_3g" width="497" height="217" class="aligncenter size-full wp-image-5668" /></a></p>

<p>Imagination makes the <a href="http://www.theiphoneblog.com/tag/powervr/">PowerVR graphics core</a> chip (GPU) that powers the current generations of iPhone and iPod touch handsets. Apple likes them enough to have become a huge licensor and even investor in the company. Well, it&#8217;s looking like that investment may pay off for iPhone users in the <em>next</em> generation iPhone and iPod touch (which TiPb is still <a href="http://www.theiphoneblog.com/2008/10/10/tipb-predicts-iphone-hd-in-2009/">predicting</a> will hit in July and September respectively). </p>

<p>Even bigger news? It looks like these new multi-core chips will be transparent from the developer&#8217;s point of view. That means Apple has far less risk in &#8220;fracturing the platform&#8221; by adding more GPU firepower to the next gen iPhone. Also, they look to be supporting OpenCL, Apple&#8217;s open source implementation that allows GPUs to be treated like CPUs and boost general purpose computing when they&#8217;re not throwing polygons and pixels around our favorite games or movies.</p>

<p>Says the <a href="http://www.theregister.co.uk/2009/03/18/sgx543mp/">Register</a> (via <a href="http://www.macrumors.com/2009/03/18/multi-core-gpus-announced-from-iphone-chip-maker/">MacRumors</a>):</p>

<blockquote>
  <p>Without any intervention by the application &#8211; and, more importantly, without any intervention by the application&#8217;s developer &#8211; the driver will pass data to an &#8220;MP code scheduler,&#8221; which will in turn pass that data to one pipeline scheduler per core, which will then pass it to one thread scheduler per multi-threaded processing engine, which will then manage the threads through the engines as they process the graphics data.</p>
  
  <p>In other words, the SGX543 can have any number of cores from two to sixteen with no change in the driver software or the application. All that complex data/pipeline/thread management is done in hardware. No muss, no fuss.</p>
</blockquote>

<p>But a whole lot of &#8220;we want it now!&#8221;&#8230;</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/03/18/imagination-details-powervr-graphics-multicores-destined-gen-iphone/">Imagination Details PowerVR Graphics Multi-Cores Destined for Next Gen iPhone?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/03/18/imagination-details-powervr-graphics-multicores-destined-gen-iphone/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New PowerVR Chip Means iPhone HD Getting Closer?</title>
		<link>http://www.theiphoneblog.com/2009/01/10/powervr-chip-means-iphone-hd-closer/</link>
		<comments>http://www.theiphoneblog.com/2009/01/10/powervr-chip-means-iphone-hd-closer/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 21:50:27 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[Rumors]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[speeds and feeds]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=6622</guid>
		<description><![CDATA[

We&#8217;ve made no bones about it, TiPb wants us some iPhone HD this June! Looks like the stars are aligning closer and closer to give it to us as well, what with faster 802.11n mobile WiFi chips, and rumors of quad-core cpu&#8217;s for iPhone 3.0. Now that OpenCL supporting PowerVR graphics core boost might be [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/01/10/powervr-chip-means-iphone-hd-closer/">New PowerVR Chip Means iPhone HD Getting Closer?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/10/tipb_predicts_iphone_hd.jpg" alt="" title="tipb_predicts_iphone_hd" width="500" height="253" class="aligncenter size-full wp-image-4870" /></p>

<p>We&#8217;ve made no bones about it, TiPb wants us some <a href="http://www.theiphoneblog.com/2008/10/10/tipb-predicts-iphone-hd-in-2009/">iPhone HD</a> this <a href="http://www.theiphoneblog.com/2009/01/09/schiller-speaks-iphone-lifecycle-june/">June</a>! Looks like the stars are aligning closer and closer to give it to us as well, what with faster <a href="http://www.theiphoneblog.com/2008/12/10/iphone-80211n-super-fast-wifi/">802.11n mobile WiFi chips</a>, and rumors of <a href="http://www.theiphoneblog.com/2009/01/08/iphone-30-quadcore-processors/">quad-core cpu&#8217;s for iPhone 3.0</a>. Now that <a href="http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/">OpenCL</a> supporting <a href="http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/">PowerVR</a> graphics core boost might be on the way as well. Says <a href="http://www.appleinsider.com/articles/09/01/09/new_powervr_chip_may_give_apples_future_iphone_hd_opencl.html">Apple Insider</a>:</p>

<blockquote>
  <p>Imagination Technologies has quietly slipped out word this week of a new mobile chip known as the PowerVR SGX543. [...] In practice, the technology is powerful enough to push 35 million polygons per second and 1 billion pixels per second and can thus easily drive HD resolution video output, including when 3D is involved.</p>
</blockquote>

<p>HD aside, any gamers looking forward to that kind of quad-core, super graphical powered fun?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2009/01/10/powervr-chip-means-iphone-hd-closer/">New PowerVR Chip Means iPhone HD Getting Closer?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2009/01/10/powervr-chip-means-iphone-hd-closer/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>More on Next Gen iPhone PowerVR and OpenCL</title>
		<link>http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/</link>
		<comments>http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 17:00:08 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[opencl]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[speeds and feeds]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=6146</guid>
		<description><![CDATA[

The iPhone can play 3D games and pump out high quality video like almost no other handset on the market, but when you&#8217;re not gaming or watching video, when you&#8217;re just using apps or doing old-school computing, all that power goes to waste, right?

Well, maybe not for much longer.

PowerVR from Imagination is the graphics and [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/">More on Next Gen iPhone PowerVR and OpenCL</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/11/ipod_touch_faster_iphone_3g.jpg" alt="" title="ipod_touch_faster_iphone_3g" width="497" height="217" class="aligncenter size-full wp-image-5668" /></p>

<p>The iPhone can play 3D games and pump out high quality video like almost no other handset on the market, but when you&#8217;re not gaming or watching video, when you&#8217;re just using apps or doing old-school computing, all that power goes to waste, right?</p>

<p>Well, maybe not for much longer.</p>

<p><a href="http://www.theiphoneblog.com/tag/powervr/">PowerVR</a> from Imagination is the graphics and video processor core inside the iPhone (and other mobile devices), and we mentioned earlier in the week that it&#8217;s now confirmed <a href="http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/">Apple is a mega-licensee</a> of the technology moving forward.</p>

<p>Now <a href="http://www.appleinsider.com/articles/08/12/20/future_iphones_to_wield_opencl_acceleration.html">Apple Insider</a> reports that Imagination is looking for OpenCL engineers.</p>

<p>While OpenGL is the open source competitor to Microsoft&#8217;s proprietary DirectX graphics technology (the stuff that drives all those 3D games), <a href="http://en.wikipedia.org/wiki/OpenCL">OpenCL</a> (Wikipedia link) has recently been open sourced by Apple for leveraging that power for mainstream computing tasks. And Imagination integrating OpenCL means Apple&#8217;s desktop OS X 10.6 Snow Leopard might not be their only OS to benefit&#8230;</p>

<p>Hello GPU accelerated general iPhone processing! Hopefully this means regular old applications, from data bases to web code processing will soon be snappier, and more powerful.</p>

<p>Um&#8230; now please?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/">More on Next Gen iPhone PowerVR and OpenCL</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/12/20/gen-iphone-powervr-opencl/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Official: Apple is Secret Licensee of PowerVR!</title>
		<link>http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/</link>
		<comments>http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:55:47 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chipset]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[speeds and feeds]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=6118</guid>
		<description><![CDATA[

Way back on Sept. 7 we linked to an item that conjectured Apple might be the secret licensee of PowerVR technology. Well, the conjecture is now confirmed according to MacRumors:


  Apple is &#8220;subscribing for&#8221; 8,200,000 new shares of Imagination Technologies Group which means Apple will have an ownership interest of 3.6% in the company. [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/">Official: Apple is Secret Licensee of PowerVR!</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/09/iphone_3g_att_speed.jpg" alt="" title="iPhone Speed Force" width="497" height="217" class="aligncenter size-full wp-image-4517" /></p>

<p>Way back on Sept. 7 we linked to an item that conjectured Apple might be the secret licensee of PowerVR technology. Well, the conjecture is now confirmed according to <a href="http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/">MacRumors</a>:</p>

<blockquote>
  <p>Apple is &#8220;subscribing for&#8221; 8,200,000 new shares of Imagination Technologies Group which means Apple will have an ownership interest of 3.6% in the company. The press release also reveals that Apple is a licensee of Imagination&#8217;s technology.</p>
</blockquote>

<p>What does this mean for the iPhone? That Apple is likely <a href="http://www.theiphoneblog.com/2008/09/18/apple-spinning-custom-pa-semi-arm-chipset-for-next-gen-iphone/">Spinning Custom “PA Semi” ARM Chipset for Next Gen iPhone</a>!</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/">Official: Apple is Secret Licensee of PowerVR!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.theiphoneblog.com/2008/12/18/official-apple-secret-licensee-powervr/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Apple Spinning Custom &#8220;PA Semi&#8221; ARM Chipset for Next Gen iPhone?</title>
		<link>http://www.theiphoneblog.com/2008/09/18/apple-spinning-custom-pa-semi-arm-chipset-for-next-gen-iphone/</link>
		<comments>http://www.theiphoneblog.com/2008/09/18/apple-spinning-custom-pa-semi-arm-chipset-for-next-gen-iphone/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 01:49:39 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[arm]]></category>
		<category><![CDATA[chip]]></category>
		<category><![CDATA[chipset]]></category>
		<category><![CDATA[pa semi]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[processor]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=4490</guid>
		<description><![CDATA[

We love it when a plan comes together. What plan? How&#8217;bout Apple buying super low-power fabless chip design firm Palo Alto Semiconductor (PA Semi) back on April 23, which Steve Jobs later said would make &#8220;system-on-chips&#8221; for the iPhone and iPod? How about PowerVR graphics cores reaching a mega-licensing deal with an unnamed company? (Which [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/09/18/apple-spinning-custom-pa-semi-arm-chipset-for-next-gen-iphone/">Apple Spinning Custom &#8220;PA Semi&#8221; ARM Chipset for Next Gen iPhone?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/06/pa_semi_chips.jpg" alt="Apple Buys Palo Alto Semiconductor (PA Semi)" title="Apple Buys Palo Alto Semiconductor (PA Semi)" width="276" height="250" class="aligncenter size-full wp-image-2780" /></p>

<p>We love it when a plan comes together. What plan? How&#8217;bout Apple buying super low-power fabless chip design firm <a href="http://phonedifferent.com/2008/04/apple_buys_pa_semi_to_use_in_i.html">Palo Alto Semiconductor</a> (PA Semi) back on April 23, which <a href="http://www.theiphoneblog.com/2008/06/12/jobs-speaks-pa-semi-to-replace-infineon-and-bump-intel-off-iphone-roadmap/">Steve Jobs later said</a> would make &#8220;system-on-chips&#8221; for the iPhone and iPod? How about PowerVR graphics cores reaching <a href="http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/">a mega-licensing deal</a> with an unnamed company? (Which might just rhyme with Snapple&#8230;) And how about now, a Mr. Wei-han Lien, formerly of PA Semi, updating his Linked[In] profile to read: &#8220;Senior Manager Chip CPU Architect at Apple&#8221;, and more specifically, &#8220;ARM CPU architecture team for iPhone&#8221;? (ARM having reportedly also reached a long term licensing deal with an unnamed company)</p>

<p>Put them all together, and what do we get? A scary hardcore look at what will drive the next (and/or next after next) iPhone v3. And according to <a href="http://www.macrumors.com/2008/09/15/apple-developing-arm-processors-for-iphone/">Macrumors</a>:</p>

<blockquote>By developing its own ARM variant, Apple could create a processor that meets the specific needs of the iPhone and iPod, building support for functions such as the touch screen or scroll wheel into silicon and possibly savings on costs by reducing the number of processors needed in each device. In addition, Apple’ will be able to maintain tighter controls on who knows what about its future products by disposing of an outside chip supplier.</blockquote>

<p>Wanna bet Steve calls them &#8220;screamers&#8221;? And Carmack claims PS2-class <a href="http://www.theiphoneblog.com/tag/gaming/">gaming</a>?</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/09/18/apple-spinning-custom-pa-semi-arm-chipset-for-next-gen-iphone/">Apple Spinning Custom &#8220;PA Semi&#8221; ARM Chipset for Next Gen iPhone?</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>PowerVR Graphics Cores Licensed&#8230; by Apple?</title>
		<link>http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/</link>
		<comments>http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 18:55:16 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[arm]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[pa semi]]></category>
		<category><![CDATA[powervr]]></category>
		<category><![CDATA[processor]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=4155</guid>
		<description><![CDATA[

Got an iPhone or iPod Touch? Then you&#8217;ve already got a PowerVR graphics core crunching your eye candy. This week, however, Imagination Technologies revealed that an &#8220;unnamed company&#8221; has acquired a new mega-license for their current and future tech.

While this could be Apple and could just mean incremental adaption of new graphics cores going forward, [...]<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/">PowerVR Graphics Cores Licensed&#8230; by Apple?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theiphoneblog.com/images/stories/2008/05/iphone_3g_att_speed.jpg" alt="PowerVR licenced by Apple?" /></p>

<p>Got an iPhone or iPod Touch? Then you&#8217;ve already got a PowerVR graphics core crunching your eye candy. This week, however, <a href="http://www.imgtec.com/News/Release/index.asp?NewsID=392">Imagination Technologies</a> revealed that an &#8220;unnamed company&#8221; has acquired a new mega-license for their current and future tech.</p>

<p>While this could be Apple and could just mean incremental adaption of new graphics cores going forward, tie it together with some other recent news and rumors, including the equally &#8220;unnamed&#8221; deal with current iPhone/iPod Touch processor licensor, <a href="http://www.macrumors.com/2008/07/30/arm-announces-major-new-licensee-is-it-apple/">ARM</a>, and Apple&#8217;s more public acquisition of fabless chip design firm Palo Alto Semiconductor (<a href="http://www.theiphoneblog.com/tag/pa-semi/">PA Semi</a>), and <a href="http://www.macrumors.com/2008/09/04/apple-licensing-imaginations-powervr-graphics-cores-for-future-products/">MacRumors</a> thinks something bigger could be in the works:</p>

<blockquote>Apple is positioning itself to deliver custom chipsets based on existing iPhone technologies for future devices. </blockquote>

<p>We agree. iPhones and iPods aren&#8217;t the Mac, where a unique chipset (PowerPC) lacking the volume needed for competitive pricing led to Apple&#8217;s famed Intel switch (and the rebirth of the black/grey market clones). Handsets and iPods, and whatever else becomes part of Apple&#8217;s new Mobile WiFi Platform could just leverage some custom hardware not only for differentiation, but to deliver that advanced, &#8220;unmatchable&#8221; technology Apple keeps harping on about.</p>
<p>This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /><a href="http://www.theiphoneblog.com/2008/09/07/powervr-graphics-cores-licensed-by-apple/">PowerVR Graphics Cores Licensed&#8230; by Apple?</a></p>
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