Yeah, provocative headline, but we’ve lamented in that past that the Palm Pre was too iPhone-like for us — based on the involvement of transplanted Apple brain trust — and how we’d have loved to have seen a truly next generation Palm device. Could it be, however, that the former have saved us from being tragically wrong about the latter?
We’d heard before how the previous Apple iPod-lead Jon Rubinstein argued and lost with Steve Jobs over a hardware keyboard on the iPhone (much as Tony Fadell, “father of the iPod” and another former Apple exec, argued and lost over using Linux rather than OS X on the iPhone). Flash forward and Rubenstein is recruited by new Palm backers, Elevation Partners, to help oversee the development of Palm’s next generation handset — and potential company-saving gadget — the Palm Pre. (And Rubinstein brought over iPhone engineers and Apple PR people to help).
So what’s new? According to Fortune (via PreCentral.net) it turns out Rubenstein first had to save the Palm Pre from Palm:
Rubinstein started, in his words, “hanging out” with Palm people in late June. He didn’t like what he saw. The hardware for the Pre needed to be scrapped and rebooted. For one thing, prototypes were using old “resistive” touchscreen technology that responds to a user physically pushing the screen, not the newer “capacitive” technology manipulated by the electricity in the user’s body. Rubinstein tossed out the old phone’s hardware and built a new one in about 15 months. “We were basically running a marathon and doing a heart transplant in the middle of it,” says Rubinstein.
We’ve joked before that the device we all know and love is Steve Jobs’ vision of the iPhone, and that the Palm Pre is Jon Rubinstein’s vision of the iPhone, and guess what? We might have been exactly right.
(And does that mean if Rubinstein and Fadell had won their arguments, maybe the iPhone would have been the Palm Pre fully two years ago? We’re ecstatic they didn’t and it wasn’t because now we get to have both visionary products to choose from — and to compete for our choice.)
Only question is, where can we see that Palm-like Pre prototype?
Confession: I’m just leaving Macworld and haven’t had a chance to form much of an opinion about the Palm Pre yet (see pics). TreoCentral (and our new baby sibling site, PreCentral.net) absolutely KILLED it on the first impressions, and make sure you check out the live blog (and congrats to Dieter on the trifecta of Schiller, Balmer, and Colligan all in one week! Superstar!).
The Treo 600 was my first smartphone, the 680 my last before the iPhone, so I have great fondness for Palm despite them leaving me “out in the desert” (TM, TreoCentral TreoCast) for years and years. I want them to succeed, I want them to force the entire industry to keep up the innovation and revolution the iPhone started. I want Steve Jobs and Apple to run back to the drawing board and feel compelled to make the iPhone HD 3.0 even better than they intended.
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Sramana Mitra has an interesting post up comparing Apple to Palm. Actually, she’s been on a tear lately when it comes to Palm and how they’ve dropped the corporate management ball. She scored a comprehensive interview with former Palm Executive Eric Benhamou, which reads very nicely but is also a clear example of how the problems Palm has now are the direct result of their earlier problems. Basically they followed the exact opposite trajectory that Apple did in nearly the same time period (basically).
Anyway, back to the intersection of the two companies. Mitra writes:
Rubinstein and Jobs could not agree on the iPhone’s strategy wrt the Keyboard. This tells me that Rubinstein has a separate but perhaps also compelling vision on how the keyboard needs to be incorporated into smartphones. I can’t wait to see what that vision entails!
John Rubinstein (Palm) vs. Steve Jobs (iPhone) – Sramana Mitra on Strategy
It’s surely not the case (one assumes) that Rubenstein left Apple over the keyboard issue (though that would be hilarious); but it is interesting that the guy who ran the iPod division, the podfather himself, was pro-physical-keyboard for the iPhone. Now, of course, he’s hard at work over at Palm, they who basically specialize in keyboard + touchscreen smartphones.
One wonders what other ideas Rubenstein had that didn’t make the cut on the iPhone. If “Podfather” Rubenstein’s input was 86′d on the iPhone, then one assumes that it was all Ive and Jobs, just like everybody’s always said.
