All Articles Tagged schiller-time

Apple SVP of Marketing, Phil Schiller mentioned to Gizmodo’s Brian Lam that, with last week’s offerings, Apple’s holiday product lineup was now complete. Translation: stop watching the Apple Online Store for down’age, take Tuesdays off, and cancel the campouts — no more new Apple products this year. No iTablet, no iPod touch with camera, no red flipping iPhones.

Your wallets are now safe.

And the rumors for 2010 are just warming up…

As TiPb anticipated, Apple today announced that the World Wide Developers Conference (WWDC) Keynote will be given by their Senior Vice President of Worldwide Product Marketing and other executives. In other words:

You. Get. Schiller. If Aaron Sorkin wrote the cliffhanger leading up to this year’s WWDC keynote, that’s the dialog a still-on-leave Steve Jobs would have just spit at the heavens from deep within the empty Times Square Apple Flagship “cathedral”.

Phil Schiller did an affable job of keynoting Apple’s final Macworld appearance back in January, but with everyone and their rumor blogs pretty much convinced we’ll see the next-generation iPhone again take center stage, will expectations be impossibly high?

How badly do we want to see Phil Schiller pull something from his jean pocket?

The other iPhone-related executives, we guess, would include Scott Forstall for iPhone software, perhaps alongside Greg Joswiak from marketing. No doubt Bertrand Serlet, no stranger to WWDC, will be there for the Mac OS X 10.6 Snow Leopard portion.

(Steve Jobs is still said to be returning from his leave of absence at the end of June)

Just a rumor for now, according to World of Apple and My Apple Guide (via Engadget), and it will likely be a “Spotlight Turns to Desktops” with architectural bumps for the Mac Mini, iMac, and/or Mac Pro to bring them in line with the Nvidia chipsets and latest gen Intel procs the laptops received last fall, and maybe a new 30″ LED display, but March 2008 did see the iPhone SDK Roadmap event, so we’re not above hoping there may be some iPhone news on our horizon.

When Apple announced they’d no longer be attending Macworld, they also said they would be calling their own news events on their own schedule, so likewise the March 24 data has to be seen as fluid and depending on the final readiness of the product(s) and service(s) to be announced. Since Apple rarely sends out invitations until less then a week before the drop date anyway, all we can do is wait… and maybe drool…

Won’t be Steve Jobs, of course, as he’ll still be on leave, but Phil Schiller did the last keynote, and also the last new iMac form-factor reveal (while Jobs was on his previous leave) so there’s some history to suggest he may be the main man on stage again.

Meanwhile, what do you expect to see at a March Apple Special Event, and what do you really want to see?

Apple has posted a streaming Quicktime video of Phil Schiller’s Macworld 2009 Keynote, covering iLife 09, iWork 09, the unibody 17″ MacBook, and iTunes Plus — and more importantly for us, iPhone 2G/3G music downloads, the Keynote Remote App, and iPhoto slide export for the iPhone.

If Apple stays true to form, the event should also show up in their iTunes Podcast Keynote Feed some time soon-ish. Meanwhile, watch it now, and let us know what you think!

We’re all finished folks! Gallery of the images we took during the keynote coming soon, meanwhile restart the liveblog above for Rene’s incredible play-by-play, it’s practially a transcript of the entire event. Don’t be fooled by my (Dieter’s) name next to the updates, it was all Rene’s lightning-fingers giving you the updates.

Update: We’ve added a bootload of photos of the 2009 Macworld Keynote. Go take a peek!