MediaMemo is hearing that Apple Internet exec, Eddy Cue, has been tasked with exploring a $30/month iTunes TV Show subscription service:

A so-called “over the top” service could theoretically rival the ones most consumers already buy from cable TV operators — if Apple is able to get enough buy-in from broadcast and cable TV programmers.

Disney, with Steve Jobs its largest shareholder, pops up as among the first to potentially get on board.

Unlimited TV on your iPhone, Mac/PC, Apple TV, and maybe… iTablet with one monthly fee. You want?

(Re: iTablet, sure would make a nifty announcement to go along with the iTablet, like movie rentals did at Macworld 2008 for Apple TV Take 2….)

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$30 a Month iTunes TV Show Subscriptions for iPhone… and iTablet?

Previously twice rumored and now recently made real during the WWDC 2009, iPhone 3.0 GM (gold master) sees the on-device iTunes app, which previously added the ability to download video podcasts in iPhone 2.2, round out its content with movies, TV shows, music videos, iTunes U, and audio books.

To make room, the tabs at the bottom lose Top Tens and Downloads and now include Videos (movies, TV, music video) and a standard More icon, which gives access to a screen offering Audio Books and iTunes U, as well as the displaced Downloads and relocated Redeem (for gift certificate codes).

Like with the iPod App, an Edit button lets you drag around tab icons to lay things out just the way you want them. Also, like with video podcasts, music, and App Store apps, 3G isn’t an option for anything over 10MB — which for video we imagine will be almost everything — so have your Wi-Fi standing by.

More pics after the break…

[Thanks to Muero for the screenshots!]

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iPhone 3.0 GM: iTunes App Gets On-Device Movie, TV Show, Music Video, Audio Book, and iTunes U Downloads

Not sure when they — finally — flipped this switch, but this morning when I fired up iTunes I was greeted with a full on content party — US TV productions from ABC, NBC, CBS, FOX, and Warner Brothers are now available for Canadians to download in both standard and high definition.

Prices are $3.49 for HD (which includes an SD copy for your iPhone or iPod) and/or $2.49 for SD all by its lonesome.

So, if you don’t mind paying for a-la-carte programming a day later but sans commercials, loves you the HD option, and you live in the True North Strong and Free-ish, apparently this week is Canada Day come early!

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US Networks, HD TV Shows Now Available via iTunes Canada!

Unsubstantiated rumor? Check. First time source? Check. Friend who wants to remain nameless? Check. That’s it then it’s crazy iPhone screenshot time!

The above come from Kwame Jones via Ars Technica and while I’m perfectly willing to believe Apple would extend their on-device music and podcast (including video podcast) download service to include movies and TV shows, and that we’d get early warning by way of leaked screenshots, I just can’t bring myself to believe this part of the story:

This revelation, (again at least to me) comes by way of an advertisement in the new ad supported version of the app Twitterfon released on 5/15/09. Three ads, stumbled upon by a geeky friend of mine who wishes to remain anonymous for fear of the powerful arms of the Apple legal department, scrolling across the top of the app were for ‘iTunes Movies’, ‘iTunes TV’ and ‘iTunes Movie Rentals’.

Could Apple accidentally post content pre-official release? Sure, happens to everyone. But to advertise it through a network placement pre-release? Not since Steve Jobs walked the MobileMe hallways with a flamethrower, I’d wager.

If the service is for real, AT&T would no doubt impose the usual 10MB cap on 3G downloads, though Wi-Fi would work. 3G streaming, like with SlingPlayer Mobile, might just bring the network down like the towers of paper antenna it’s thus far proven to be.

Ifs, ands, and buts, aside, would you want on-device downloads for your TV and movies?

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Crazy Screenshot Friday: iPhone to Get Direct TV and Movie Downloads?

Even if we get a 32GB iPhone this year, that will still limit the amount of big, blobby iTunes movie content we can carry around with us. Sure, maybe 20 movies at 1GB each is doable, but as video and sound quality increase towards the HD, and collections grow and grow, the ability to stream content to mobile devices becomes key.

So it’s not too surprising Apple Insider reports iTunes Replay is looking to provide just such a streaming service:

iTunes Replay would arrive on the heels of last month’s report that Apple has shifted its online content delivery strategy to include a provider in Limelight Networks, joining longtime Apple partner Akamai Technologies. Having two different providers could help greatly optimize the delivery of streaming content to the millions of customers who use iTunes.

Personally, while I’d enjoy the ability to stream iTunes to my iPhone, I’d never buy anything that I couldn’t also store locally as a backup. Too many online media services have gone offline over the years, effectively stealing back the content their users had legally paid for. However, it’s definitely an option I’d like on-the-go. What I’d like even more? The ability to use a Back to My Mac-like connection to stream my own content to my iPhone, you know… like SlingMedia Player.

Anyone psyched for this?

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Want to Stream Your iTunes Videos Directly to Your iPhone? Enter iTunes Replay Rumor!

Big Media, which pretty much makes the loons in Big Music seem reasonable, witnessed NBC have the distributive equivalent of a hissy fit last year when they pulled their content from iTunes. At issue? They wanted more control over pricing. They said they wanted lower prices. Anyone ever seen media lower prices on anything established? No. Us neither.

Apple said NBC wanted to be able to charge up to $4.99 per episode of TV, much of which was 22 min. long and had already aired “for free”, and that they wanted to be able to bundle content together so, for example, if you wanted Hot Show X, you had to take Dud Show Y as well. Anyone ever seen media overcharge, re-release “Special Editions” to double dip, and raise the prices of movie downloads to DVD levels (when it costs them nothing to distribute and includes none of the bonuses typically packaged with a DVD)? Yeah. All the time.

Still want to give NBC the benefit of the doubt? Remember, one of their demands for coming back was that Apple block non-commercial content from iPods and iPhones. I.e., if you can’t prove you bought your show specifically for the iPhone (no content swapping from your PVR! And no home movies!), you’re a de facto pirate.

After trying all sorts of disruptive alternate markets, including giving their content (”their” in that they own it, but typically did not create, direct, produce, star, or otherwise do anything but cull and cancel it), away for free on Hulu (to people in the US, at least) along with a back-door onto the iPhone, and through other online distribution models, at Apple’s September “Let’s Rock” event, it was announced NBC was coming back to iTunes.

The results? Check them out after the break…

Pundit link-baiters quickly claimed victory for NBC, since old (catalog) shows would cost $0.99, recent shows $1.99, and the newly announced HD shows, $2.99. NBC likewise claimed they’d “won”. Apple’s VP of Internet Services, Eddy Cue quickly pointed out Apple has always had those price points (while HD TV Shows were new, HD Movies were already priced 1$ higher than SD), and NBC had merely skulked come back to the table.

We guess getting around $2 a pop for TV you’d already shown “for free” and would still sell (often for less, you @$$#0!3s!) on DVD, Blu Ray, and into syndication, was too cherry too ignore.

Given over 1 million NBC shows were downloaded since “the return” — admittedly, many offered as promotional freebies — our guess might be right. In fact, Hollywood Reporter says:

On iTunes, about 30% of the top-selling episodes and season passes now comprise shows either airing on or produced by NBC Uni.

And that’s before the new season starts.

Dear NBC. You’re welcome. Love Apple.

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NBC Comes Crawling Back to iTunes, Gets 1 Million Downloads