All Articles Tagged yellow pages

TiPb has been exploring issues surrounding the App Store, especially how developers can earn a living, the various attempts to market apps in a sporting manner, as well the gaming and foul play going on.

In the bright lights category, developer James Thomson (ha! spelled it right that time!) has taken a decidedly humorous approach with the launch of his updated PCalc 1.2 (iTunes link) calculator app:

I think we got off to a bad start last time with version 1.1. It was my fault entirely. I came out with this big release I’d spent months on, sent out my press releases, and not a soul ran a story with the exception of that nice Mr Gruber fellow [Although TiPb did run an interview -- thanks again, James!]. Sales were quite poor and we both said some things we regretted in the morning.

But I understand, don’t worry. You’re tired of the deluge of iPhone press releases, and everything you see just starts to look the same after a while. I didn’t do anything to make it an interesting read and, let’s face it, I’m kind of fighting a losing battle with a calculator which - I’ll be the first to admit - is next to the flashlights and to-do list apps in terms of reaching saturation point on the store.

Not quite. I rock PCalc on my iPhone, with narry a flashlight in sight!

While PCalc chose humor, some others have gone decidedly darker…

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Michael Alvarez is the CEO of Avantar, the company behind iPhone applications like One Tap Movies, Showtimes, Calculator AXL, Yellow Pages, AirYell, and Munch. As part of TiPb’s ongoing interview series and our look at the iPhone App Store, Michael was good enough to discuss Avantar’s views on Apple’s new mobile platform, where it is, and where it’s going.

TiPb: Avantar has a wide range of apps on the market. Most appear to focus on quickly acquiring and succinctly displaying useful information like movie times, business listings, and restaurant options. What made Avantar choose these particular apps for your initial iPhone offerings?

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The status of the TomTom GPS app may still be up in the air, but we’ll still have Google Maps for turn-by-turn directions (albeit not in 3D and without voice prompts). Looks like we may to have another option, too, an AT&T-Branded “gps enabled application.” So says an AT&T insider who adds that in addition to the GPS app, AT&T is also developing a “yellowpages.com mobile” app as well.

Good news? We hope so — because our fear is that the Apple SDK user agreement prohibiting developers from creating turn-by-turn apps means that this AT&T GPS app will be our only option, an option that could potentially include a monthly fee — our worst fear.

As though the increased monthly fees on the iPhone 3G weren’t bad enough already. Say it ain’t so, AT&T!