WMExperts (via Crunchgear and Gizmodo) rounds up the latest on Zune HD, linking up the above hands-on video, and news that it might just drop at $100 lower than the iPod touch. In other words, Microsoft to Apple: “it’s broughtn’ed”.
Now, there’s no getting around the Zune HD being an OLED iPod touch two years too late, much as the original Zune was a Wi-Fi squirting iPod classic two years too late. At even $100 discount, can Microsoft compete with a 3rd generation iPod touch, rumored to include a camera, perhaps video recording and sharing, and a 65,000+ strong App Store?
Meh. They’ll get some iPod rebels and budget conscious adaption, no doubt, and that’s probably all they intend. A strong #2 in the music player market, much like they’re going for against Google in the search/advertising space, is likely enough for them now. Understandable, to be sure, but we’d still rather see a mind-blowing Windows Mobile Phone with Zune-like interface and hardware specs, Mobile Xbox gaming, and awesome Windows integration.
Despite frequent, repeated denials from Microsoft that they aren’t making a Zune Phone to pit against Apple’s iPhone juggernaut, our sibling site WMExperts keeps compiling evidence that Microsoft might be doing just that.
The latest is that Pink (as it’s code-named) has an ad agency, will be based on Windows Mobile 7 but have it’s own proprietary UI layer, should be available next year-ish, and provide Zune, My Phone, and Windows Marketplace for Mobiles functionality.
So have Microsoft’s previous denials been based on crossed fingers and the “truthiness” of actually making a Zune HD Phone? Or as TiPb has been predicting, an Xbox Phone?
Let’s face it, Microsoft would be negligent and borderline daft not to integrate the technologies and leverage the brand of Xbox.
So, two and a half years ago Microsoft released what was basically their version of the 2005 video iPod. Now, some two years after Apple released the iPod touch, WMExperts (via Engagdet and CNET) tells us Microsoft has confirmed… the Zune HD, a wide screen, capacitive, solid-state media player.
At 272×480, it’s not quite as wide as the iPhone’s 320×480, much less the high-end Windows Mobile handsets like the Touch HD’s 480×800. But like we said, it is capacitive (which is strangely still unsupported by WinPho) and what pixels it has are OLED, which will hopefully motivate Apple to give the next generation iPhone the same treatment.
Other features include HD radio support and something nobody can believe they didn’t do from the outset: integrate it with the Xbox product line.
We’re still left wondering, however, is this really a business Microsoft needs to be in? Wouldn’t Zune resources have been better used to get Windows Mobile 7 out last year instead of next when it could be, you know, competitive?!
Personally, I still think Microsoft’s only hope at this point is an XboxPhone, but what do I know, I don’t run the largest, richest, most talent-laden software company in the world… that runs itself, and everything it produces, into the ground due to paralyzing politics and committee. So, excuse me if I’m nonplussed by the rumors of a new Zune HD, which while not an iPhone clone, or even an iPod classic or nano clone, looks to be positioned exactly opposite the iPod touch. A strategy which has proven so successful for Microsoft thus far…
Dear Steve Ballmer: Please, scorch the earth, start from scratch. Stop worrying so much about Apple and Google and start investing in Microsoft. Start making wonderful experiences for customers all your own. Build an integrated ecosystem from the ground up where Server, Windows, Xbox Windows Phone, and Zune all share a single unified brand and delightful cross-compatibility. Take a lesson from Palm. Spend your years in the desert if you have to, but at least walk in a single, considered direction.
